AdGrok (YC S10) Simplifies Keyword Bidding And More On Google AdWords
1–10 of 29 posts
Re: AdGrok (YC S10) Simplifies Keyword Bidding And More On Google AdWords
#2One of the key features of AdGrok that makes it contextual is the GrokBar, a plugin that sits on a website, and pops up anytime the user is on a page that is being advertised on Google. Users will see a full breakdown of impressions, clicks, costs, and conversion. If a keyword isn’t performing well for a given page, the software will suggest alternate buys.
That's confusing to me. Who is the user? I'll assume they mean AdGrok users. What websites does it give info for? I'll assume just the ones the user owns, not their competitors who also use AdGrok, right? If so, why does it "sit on a webpage", and "pops up anytime the user is on a page that is being advertised?" Doesn't make any sense to me. [Edit] Isn't this just the functionality you'd expect in the AdGrok interface? [/Edit]
Re: AdGrok (YC S10) Simplifies Keyword Bidding And More On Google AdWords
#3One of the key features of AdGrok that makes it contextual is the GrokBar, a plugin that sits on a website, and pops up anytime the user is on a page that is being advertised on Google. Users will see a full breakdown of impressions, clicks, costs, and conversion. If a keyword isn’t performing well for a given page, the software will suggest alternate buys. That's confusing to me. Who is the user? I'll assume they me…
From the TC comments, it seems like they built their traditional web admin interface into a toolbar for admins to use.
Re: AdGrok (YC S10) Simplifies Keyword Bidding And More On Google AdWords
#4One of the key features of AdGrok that makes it contextual is the GrokBar, a plugin that sits on a website, and pops up anytime the user is on a page that is being advertised on Google. Users will see a full breakdown of impressions, clicks, costs, and conversion. If a keyword isn’t performing well for a given page, the software will suggest alternate buys. That's confusing to me. Who is the user? I'll assume they me…
It's a firefox plugin that's inside your browser and pops up when you browse to the website you're advertising on AdWords.
You can see a video demo here:
Re: AdGrok (YC S10) Simplifies Keyword Bidding And More On Google AdWords
#5Why only product pages?
Re: AdGrok (YC S10) Simplifies Keyword Bidding And More On Google AdWords
#6Why only product pages?
Good question.
You can use the tool to drive traffic to any page, doesn't have to be a product page. In keeping with our bottoms-up approach (as opposed to the top-down, Google-centric approach of every other SEM tool on the market), we thought looking at individual product pages would be most useful for e-commerce sites, which is why we focus our demo on that.
But again, there's no reason to limit use to there. In fact, in v2.0 (which should ship in the coming days) you can tag arbitrary pages, and look at aggregate stats for that tagged group (e.g., a category of products like 'women's shoes' or the like).
Re: AdGrok (YC S10) Simplifies Keyword Bidding And More On Google AdWords
#7Great idea - I'm running a decent sized campaign for UniversityTutor.com and have found the Adwords tools a bit lacking in terms of generating targeted keywords for the thousands of pages and keywords I have. I ended up having to write some massive scripts by hand and using the Adwords desktop tool to import all the data (maybe 20,000 pages with several ad variations each, and targeting different keywords). The whole process took days and was complicated to the point where it wasn't easy for me to test variations.
The devil is in the details on a tool like this, but it could certainly be useful (and a quick flip to Google) if executed correctly. Wish you guys the best and would love to be an early beta user.
Re: AdGrok (YC S10) Simplifies Keyword Bidding And More On Google AdWords
#8Hmm. Signed up for the private beta. Let's see...
Memo: if i'll ever be in this situation give HN users a pass to skip my web app private beta queue since they're likely to be more useful than random people
Re: AdGrok (YC S10) Simplifies Keyword Bidding And More On Google AdWords
#9Great idea - I'm running a decent sized campaign for UniversityTutor.com and have found the Adwords tools a bit lacking in terms of generating targeted keywords for the thousands of pages and keywords I have. I ended up having to write some massive scripts by hand and using the Adwords desktop tool to import all the data (maybe 20,000 pages with several ad variations each, and targeting different keywords). The whole…
Your experience is pretty typical, except you had the hacker skills to hack around AdWords' crappy UI. Most AdWords users do not, hence AdGrok.
The devil is most certainly in the details in a product like this, which is why we welcome any and all feedback from beta users. You've got first dibs on our product pipeline, so any feature you need we can push out very quickly.
Sign up here: https://adgrok.wufoo.com/forms/adgrok-beta/
Cheers, Antonio.
Re: AdGrok (YC S10) Simplifies Keyword Bidding And More On Google AdWords
#10Hmm. Signed up for the private beta. Let's see... Memo: if i'll ever be in this situation give HN users a pass to skip my web app private beta queue since they're likely to be more useful than random people
Paolo,
We're putting you at the head of the line.
Granted, HN users probably are the best beta users.
You should expect a beta invite today, or tomorrow at the latest.
Regards, Antonio.