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Asking members to support journalism, The Guardian raises more revenue than ads

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Re: Asking members to support journalism, The Guardian raises more revenue than ads

#4

Does members having a tracker free access ? Because it seems fair that if you pay you are not in the "if it's free you're the product" anymore. It's important to move to this model.

Well, how do you get tracker free if you are already logged in. Tracking user action on its own is not a sin as business should know what customers are interested in. Selling the data to 3rd parties (and organizing the entire operation to support) is the dirty gray area.

Re: Asking members to support journalism, The Guardian raises more revenue than ads

#5

Does members having a tracker free access ? Because it seems fair that if you pay you are not in the "if it's free you're the product" anymore. It's important to move to this model.

At least they promise an ad-free mobile experience. So there's a small chance they don't release the trackers on you.

https://membership.theguardian.com/eu/supporter?INTCMP=NGW_F...

Re: Asking members to support journalism, The Guardian raises more revenue than ads

#7

Does members having a tracker free access ? Because it seems fair that if you pay you are not in the "if it's free you're the product" anymore. It's important to move to this model.

If you want tracker-free, just install the relevant blockers; you shouldn't have to pay to have those removed if you don't want them, and likewise / on the other hand, the Guardian will want to gather usage statistics from unsubscribed and subscribed parties both.

So if you care about trackers, enable do-not-track and set up your tracker blocker.

Re: Asking members to support journalism, The Guardian raises more revenue than ads

#8

The physcology behind this is more political than business, the guardian is a lefty newspaper and is getting political support

While this comment is down-voted, it is not necessarily wrong. As an Indian, I was so exasperated after Americans voted a criminal as the President that I subscribed to multiple organizations which are considered left-wing by American conservatives or libertarians. These include regular fees to NY Times, Propublica and Guardian with occasional donations to various organizations in the United States.

Re: Asking members to support journalism, The Guardian raises more revenue than ads

#9
post #4

Does members having a tracker free access ? Because it seems fair that if you pay you are not in the "if it's free you're the product" anymore. It's important to move to this model.

Well, how do you get tracker free if you are already logged in. Tracking user action on its own is not a sin as business should know what customers are interested in. Selling the data to 3rd parties (and organizing the entire operation to support) is the dirty gray area.

Third party scripts is what everyone is talking about, yeah.

Good example: MetaFilter does not show Google Ads to logged-in members.

Re: Asking members to support journalism, The Guardian raises more revenue than ads

#10
This. Years ago it was obvious to most newspapers that paid subscribers are their lifeline. Advertisers come and go, daily sales come and go, but long-period subscribers keep you afloat. Somehow, when the respected newspapers moved to the web, they forgot that, and kept pumping ads like crazy. This, in essence, moved the sense of their product from quality content to clickable content - these two don't mix. Consequently, this eroded quality journalism, investigative, explanatory view of the world (and let's face it, TV could never replace that void, as they are solely relying on ads to survive). And then, a lot of bad things happened with peoples' opinions and understanding. I am glad many outlets are now seeing the correct path. The best news source in Poland nowadays is a wealthy, but niche, "Dziennik Gazeta Prawna" ("Daily Law Newspaper") with great, balanced content on serious issues - that relies mostly on subscribers. The best English periodical I have found is Foreign Affairs, also a very subscriber-focused outlet. Note that both of these seem to offer much better content in their paper issues than online.
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