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Startup behind chewable coffee created a performance-enhancing 'superhuman fuel'

businessinsider.com

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Re: Startup behind chewable coffee created a performance-enhancing 'superhuman fuel'

#2
> The drink comes in a bottle about the size of a 5-Hour Energy shot. It's clear and has no smell. The taste, however, burns like rubbing alcohol. It caused our eyes to tear. We gagged, loudly.

> Still, after a few minutes, our stomachs ached. A flavor like nail polish remover lingered on our lips long after drinking and was only extinguished with ice water.

Sounds great.

Re: Startup behind chewable coffee created a performance-enhancing 'superhuman fuel'

#3
I've been going in the opposite direction. Last year I've bought an aeropress coffe device to improve my coffee at work. Last week I've started to use a manual grinder so I can use high quality whole beans. My morning and after lunch coffees are my personal rituals.

A chewable coffee looks completely detestable. :-)

Re: Startup behind chewable coffee created a performance-enhancing 'superhuman fuel'

#5
post #2

> The drink comes in a bottle about the size of a 5-Hour Energy shot. It's clear and has no smell. The taste, however, burns like rubbing alcohol. It caused our eyes to tear. We gagged, loudly. > Still, after a few minutes, our stomachs ached. A flavor like nail polish remover lingered on our lips long after drinking and was only extinguished with ice water. Sounds great.

Hi, co-founder here.

Yes it does have a kick to it. It's made for performance (is > 98% ketone & water) not to be the most delicious thing ever.

The writer's response here is totally legit -- but we've also demo'd with pro athletes, Navy SEAL's, etc. and they just knock it back, no big deal!

Re: Startup behind chewable coffee created a performance-enhancing 'superhuman fuel'

#6
post #3

I've been going in the opposite direction. Last year I've bought an aeropress coffe device to improve my coffee at work. Last week I've started to use a manual grinder so I can use high quality whole beans. My morning and after lunch coffees are my personal rituals. A chewable coffee looks completely detestable. :-)

Our GO CUBES chewable coffee is super popular ^_^ I personally still love a fine coffee/espresso, but what's nice about GO CUBES is they let you keep coffee in your pocket - take it anywhere, no stress no spills, etc. I end up popping a couple GO CUBES throughout the day, they are great to have around. And it's got precise 50mg caffeine + 100mg l-theanine + b vitamins, for better performance profile than normal coffee.

However today's news is much more exciting -- HVMN Ketone! It's a game changer for the sports performance world, and has v interesting implications beyond bc it affects metabolism in a fundamental way.

Re: Startup behind chewable coffee created a performance-enhancing 'superhuman fuel'

#7

Seems like this effect can be reproduced by intermittent fasting or a keto diet.

Sort of! You can enter ketosis through IF and keto diet (we run WeFast, a big facebook fasting group, and I fast 36 hours every week).

What's special about HVMN Ketone is that you can get into ketosis with just a drink. And it lets you maintain carb levels at the same time, unlike keto diet & IF, which is a big plus for the sports performance gains.

Re: Startup behind chewable coffee created a performance-enhancing 'superhuman fuel'

#10
post #7

Seems like this effect can be reproduced by intermittent fasting or a keto diet.

Sort of! You can enter ketosis through IF and keto diet (we run WeFast, a big facebook fasting group, and I fast 36 hours every week). What's special about HVMN Ketone is that you can get into ketosis with just a drink. And it lets you maintain carb levels at the same time, unlike keto diet & IF, which is a big plus for the sports performance gains.

I wish you had another option as I am not on facebook.
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