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How Seth Godin would launch a business on a $1,000 budget

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Re: How Seth Godin would launch a business on a $1,000 budget

#2
Nicely summarised steps. We went through the exact same process to launch our business. Tip: If you want to spend less than a $1000 bucks and launch even faster, start with a service instead of a product. That's pretty much exactly how we launched our business. Took us less than a $100, and grew to $10k/mo relatively fast.

I wrote a tiny [1] summary about it on Reddit last week [1] [https://www.reddit.com/r/Entrepreneur/comments/6wz5d5/10kmrr...]

Re: How Seth Godin would launch a business on a $1,000 budget

#5
"We, marketers, are selfish, lying, short-term thinking scum. We believe that our job is to manipulate people as we market to them."

The book Propaganda by Edward Bernays is an excellent read about how to think long-term about marketing. Define your ultimate goals -> dial out several levels and think about what conditions drive people to participate in those goals -> work to create those conditions.

Interesting to think about how to do it in conjunction with "focus on the tiniest audience possible."

Re: How Seth Godin would launch a business on a $1,000 budget

#7
post #2

Nicely summarised steps. We went through the exact same process to launch our business. Tip: If you want to spend less than a $1000 bucks and launch even faster, start with a service instead of a product. That's pretty much exactly how we launched our business. Took us less than a $100, and grew to $10k/mo relatively fast. I wrote a tiny [1] summary about it on Reddit last week [1] [ https://www.reddit.com/r/Entrepre…

> If you want to spend less than a $1000 bucks and launch even faster, start with a service instead of a product. Took us less than a $100, and grew to $10k/mo relatively fast.

Agreed. SaaS, done right, makes money while you sleep.

Re: How Seth Godin would launch a business on a $1,000 budget

#8
>How do you get the word out about your product or service if you have only $1,000 in the bank? In the words of Seth Godin, "by giving people an abundance of confidence which will create an abundance of value and all I’m asking in return is to be trusted."

The quoted part from Seth Godin sounds like it goes against what the author stands for, as it sounds very salesy.

Re: How Seth Godin would launch a business on a $1,000 budget

#9
post #2

Nicely summarised steps. We went through the exact same process to launch our business. Tip: If you want to spend less than a $1000 bucks and launch even faster, start with a service instead of a product. That's pretty much exactly how we launched our business. Took us less than a $100, and grew to $10k/mo relatively fast. I wrote a tiny [1] summary about it on Reddit last week [1] [ https://www.reddit.com/r/Entrepre…

> If you want to spend less than a $1000 bucks and launch even faster, start with a service instead of a product. Took us less than a $100, and grew to $10k/mo relatively fast. Agreed. SaaS, done right, makes money while you sleep.

Totally. However, when you start as a service, you can quickly get cashflow and use that money to self fund your saas dev. Once your SaaS starts growing you can decrease and maybe at some point kill the service part of the business (or keep it around as a premium upsell). It's the best way I know to bootstrap a business without having to live on ramen.
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