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KISSmetrics' bizarre pricing decision

jamie.ideasasylum.com

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Re: KISSmetrics' bizarre pricing decision

#6

Post by hopeless »

skm wrote: post #4

Seems really bizarre to me. What do they offer that, in your experience, is so much better than google analytics?

It was purely the simplicity of the user interface for visualising the steps in the sales funnel and seeing exactly where you were losing conversions. I think you can construct something similar in Google Analytics but KISSmetrics is a much more focused tool (but not worth the difference between free and $149/month!)

Re: KISSmetrics' bizarre pricing decision

#7

Post by hopeless »

ig1 wrote: post #3

The startup market is a relatively small market, the market for corporate websites, retailers, etc. is much bigger and for that audience the pricing seems perfectly viable.

But it seems strange that they are completely ignoring the small business market altogether. I'm pretty sure it would be easier to sell 15x$10 subscriptions rather than 1 $149 subscription, which is probably going to involve at least a phone call if not a face-to-face meeting.

Re: KISSmetrics' bizarre pricing decision

#9

Post by jasonjohnson »

I recently met Neil at a conference in SC, and I've known and done prototyping work for Hiten for a little over a year. I was also one of the original alpha testers for this product.

I am 100% confident the pricing decision was founded in hard data and experience. One of their other products, CrazyEgg, aimed for and delivered incredibly heavy functionality. However, it resulted in disproportionate load on their people and infrastructure - and it's obvious they've learned their lesson.

People will pay these prices. More to the point, the people who are very serious about this sort of funnel honing will pay these prices.

Also, if you're bootstrapping... bootstrap. Hack together something to track your highest priority funnel. Don't harsh on a product so obviously unintended for you.

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