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Apple Scales Back Its Ambitions for a Self-Driving Car

nytimes.com

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Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#3
"But people within the industrial design team including Jonathan Ive, Apple’s chief designer, believed that a fully driverless car would allow the company to reimagine the automobile experience, according to the five people."

Ah Jony Ive, first he ruined iOS 7 and now this constant need to tinker with things that work fine. I love the hardware design but please leave the software and HID bit alone... of course YMMV

P.S. Anyone feel iOS usability has been going down with the move to a flat design?

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#5
Why does the tech industry focus on self-driving cars so much? It's absolutely never going to happen, ever.

The world would be much better off if we converted our roads to a rail/streetcar system and drop the personal car concept entirely.

The hype around this is worse than VR.

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#6
post #3

"But people within the industrial design team including Jonathan Ive, Apple’s chief designer, believed that a fully driverless car would allow the company to reimagine the automobile experience, according to the five people." Ah Jony Ive, first he ruined iOS 7 and now this constant need to tinker with things that work fine. I love the hardware design but please leave the software and HID bit alone... of course YMMV P…

No

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#8
This is the right way. Building a mass market car is an enormous exercise. We have seen this with Tesla, which has thrown money at the problem and will still take 4 years to become mass market (2.5 already over + another 1.5 years). After these 4 years, its unclear what the value add will be.

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#9
post #3

"But people within the industrial design team including Jonathan Ive, Apple’s chief designer, believed that a fully driverless car would allow the company to reimagine the automobile experience, according to the five people." Ah Jony Ive, first he ruined iOS 7 and now this constant need to tinker with things that work fine. I love the hardware design but please leave the software and HID bit alone... of course YMMV P…

Nope. Flat design for iOS was Apple's best move. iOS 7 was what made iOS amazing. I have no clue what you're talking about. Full credit to Jony Ive, some of the UI design I've seen.

Re: Apple Scales Back Its Ambitions for a Self-Driving Car

#10
post #5

Why does the tech industry focus on self-driving cars so much? It's absolutely never going to happen, ever. The world would be much better off if we converted our roads to a rail/streetcar system and drop the personal car concept entirely. The hype around this is worse than VR.

because local maxima vs global maxima?
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