Google Will Stop Reading Your Emails for Gmail Ads
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Google Will Stop Reading Your Emails for Gmail Ads
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Re: Google Will Stop Reading Your Emails for Gmail Ads
#2Interesting - as an advertiser I generally recommend using the email address "sent from" as your main source of targeting but combining that with specific keywords within the gmail campaign can be super helpful at finding people at the exact right time.
Re: Google Will Stop Reading Your Emails for Gmail Ads
#3Google will still show ads in Gmail, just not based on email contents.
Re: Google Will Stop Reading Your Emails for Gmail Ads
#4I should probably get fitted for a tinfoil hat because my immediate reaction was, "Oh shit! They must've developed something now that tracks you better and is less obvious."
Re: Google Will Stop Reading Your Emails for Gmail Ads
#5Good for them. Though it goes without saying email is insecure. If enterprise clients dislike an algorithm scanning their email contents, maybe they should also consider that email generally has unencrypted transit and storage.
Re: Google Will Stop Reading Your Emails for Gmail Ads
#6Hope this increases the chance of E2E encryption
Re: Google Will Stop Reading Your Emails for Gmail Ads
#7I should probably get fitted for a tinfoil hat because my immediate reaction was, "Oh shit! They must've developed something now that tracks you better and is less obvious."
Definitely, they probably realize they get better targeting by using demographic metrics like Facebook does - age, wealth, gender, interests, likes, etc - than they do by scanning email contents for keywords.
Re: Google Will Stop Reading Your Emails for Gmail Ads
#8Good for them. Though it goes without saying email is insecure. If enterprise clients dislike an algorithm scanning their email contents, maybe they should also consider that email generally has unencrypted transit and storage.
Very few servers store/transmit emails unencrypted...
Re: Google Will Stop Reading Your Emails for Gmail Ads
#9I should probably get fitted for a tinfoil hat because my immediate reaction was, "Oh shit! They must've developed something now that tracks you better and is less obvious."
Actually, you can buy some paint that blocks all RF signals. It's absurdly expensive but quite effective. There aren't many ways to get signals out of a room painted with the stuff.
If you're thinking "Why not just build a faraday cage?" then you're thinking the right thing.
Re: Google Will Stop Reading Your Emails for Gmail Ads
#10Wonder if it's also a move that will help encrypted email become supported