Why I started Essential (by Andy Rubin)

#1

Post by amberj » Tue, May 30, 2017, 10:53 AM UTC

Why I started Essential (by Andy Rubin)
essential.com

Re: Why I started Essential (by Andy Rubin)

#2

Post by mdekkers » Tue, May 30, 2017, 6:01 PM UTC

Why I started Essential

... to make money, would be my assumption (didn't read the article)

Re: Why I started Essential (by Andy Rubin)

#3

Post by bovermyer » Tue, May 30, 2017, 6:04 PM UTC

Of everything in that article, this I think is the most unusual:

"Devices shouldn’t become outdated every year. They should evolve with you."

If Essential actually adheres to this maxim, they may change how we approach device technology.

Essential has my attention, though not yet my dollars.

Re: Why I started Essential (by Andy Rubin)

#4

Post by hdhzy » Tue, May 30, 2017, 7:11 PM UTC

bovermyer wrote: post #3

Of everything in that article, this I think is the most unusual: "Devices shouldn’t become outdated every year. They should evolve with you." If Essential actually adheres to this maxim, they may change how we approach device technology. Essential has my attention, though not yet my dollars.

> "... They should evolve with you."

I wonder what does that mean exactly. That they will provide accessories a la Moto?

Re: Why I started Essential (by Andy Rubin)

#5

Post by maniacalrobot » Tue, May 30, 2017, 9:08 PM UTC

bovermyer wrote: post #3

Of everything in that article, this I think is the most unusual: "Devices shouldn’t become outdated every year. They should evolve with you." If Essential actually adheres to this maxim, they may change how we approach device technology. Essential has my attention, though not yet my dollars.

possibly, but there's a reason that why companies such as Apple and Samsung can drive innovation and hardware, and that's by selling you a new phone every 2 years. Where's the repeat market if you only sell one device per customer? Ideologically this is noble, but i don't see a successful business case

Re: Why I started Essential (by Andy Rubin)

#6

Post by dragonwriter » Tue, May 30, 2017, 9:13 PM UTC

bovermyer wrote: post #3

Of everything in that article, this I think is the most unusual: "Devices shouldn’t become outdated every year. They should evolve with you." If Essential actually adheres to this maxim, they may change how we approach device technology. Essential has my attention, though not yet my dollars.

If Essential really has come up with a way to keep hardware up to date without physical replacement, it'll be great, but I suspect they haven't.