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Opera’s founder calls for a ban on tracking on Facebook and Google

wired.co.uk

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Re: Opera’s founder calls for a ban on tracking on Facebook and Google

#6
post #5

Looks like their argument is that "We don't need ads that are personal. You can just get ads that are based on location."

And yet...

To make up an example, when I walk into a movie theater, I prefer to see ads for movies that I might actually go see. If I have kids, I might be interested in the latest G-rated film. If I don't, that probably won't tempt me.

Location alone doesn't tell you that info. I kind of like getting at least some specificity and personalization with my ads.

Re: Opera’s founder calls for a ban on tracking on Facebook and Google

#7
post #5

Looks like their argument is that "We don't need ads that are personal. You can just get ads that are based on location."

I don't want those either.

But hey, I handle my own bans on tracking. I don't care that everything that this persona does online is tracked and associated. But then, I have other personas.

Re: Opera’s founder calls for a ban on tracking on Facebook and Google

#9
I don't understand why people are so enamored of personalized ads. Advertising was around a long time before personalized ads were even a thing, yet it managed to still work by targeting publications that matched the target customer. This was accomplished by geographic location, for general consumer ads, or by interest, for targeted ads, B2B, etc.

Re: Opera’s founder calls for a ban on tracking on Facebook and Google

#10
post #6
post #5

Looks like their argument is that "We don't need ads that are personal. You can just get ads that are based on location."

And yet... To make up an example, when I walk into a movie theater, I prefer to see ads for movies that I might actually go see. If I have kids, I might be interested in the latest G-rated film. If I don't, that probably won't tempt me. Location alone doesn't tell you that info. I kind of like getting at least some specificity and personalization with my ads.

If I walk into a theatre I don't want to see ads because I'm paying to be there.
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