Landing pages that convert
chancebarnett.com
Landing pages that convert
1–10 of 16 posts
Re: Landing pages that convert
#2slaps forehead User counts. I have them on my purchasing page, why not put them on my landing page.
I love little ideas like that where I can have the A/B test literally live within a minute.
With regards to testimonials: I have rotated through a couple. They're all authentic so I can't create perfect tests of every element, but my experience has been that a generic testimonial attributed to someone just like the target customer outperforms a better testimonial attributed to someone who isn't. (In my case, a name suggesting an older woman clocks a generic male name. Which in unsurprising with 95% of my customers being ladies and most of them being older.)
Re: Landing pages that convert
#3Best part of this is the first point, "Element #1: Lead With “Finished Story” Benefits", which is probably why he led with it.
2/3 is a chicken or the egg thing, where you can't really get to being able to leverage real social proof and credibility until you get success, so you have to leverage "white lies" or other tidbits to get to that point. 4 and 5 are obvious, although they are extrapolated better than you normally see.
Re: Landing pages that convert
#4I find it hard to believe that people would want a free whitepaper or something like that in exchange for their email address. Why offer them anything - if they are interested in you product they'll sign up for your mailing list - if not, is there really something you can offer them to help.
Re: Landing pages that convert
#5I find it hard to believe that people would want a free whitepaper or something like that in exchange for their email address. Why offer them anything - if they are interested in you product they'll sign up for your mailing list - if not, is there really something you can offer them to help.
That's because you're not your customer. It's a technique that works extremely well, and is extremely profitable. If you can't get out of your own head, and imagine that other people are different from you, you are going to fail in business... so consider this an exercise.
Re: Landing pages that convert
#6slaps forehead User counts. I have them on my purchasing page, why not put them on my landing page. I love little ideas like that where I can have the A/B test literally live within a minute. With regards to testimonials: I have rotated through a couple. They're all authentic so I can't create perfect tests of every element, but my experience has been that a generic testimonial attributed to someone just like the tar…
How much difference did no testimonial vs male testimonial vs female testimonial make?
Re: Landing pages that convert
#7I find it hard to believe that people would want a free whitepaper or something like that in exchange for their email address. Why offer them anything - if they are interested in you product they'll sign up for your mailing list - if not, is there really something you can offer them to help.
Freebies work, no denying it. Doesn't matter if its a pen, a keychain, a white paper download.
They're probably interested in your product - they Googled it after all, thats why they ended up there - but they have a dozen similar pages to quickly review. So no, interest doesn't mean they want to give you their email.
Re: Landing pages that convert
#8slaps forehead User counts. I have them on my purchasing page, why not put them on my landing page. I love little ideas like that where I can have the A/B test literally live within a minute. With regards to testimonials: I have rotated through a couple. They're all authentic so I can't create perfect tests of every element, but my experience has been that a generic testimonial attributed to someone just like the tar…
How much difference did no testimonial vs male testimonial vs female testimonial make?
A statistically significant difference and then a statistically significant difference. A/B tests don't guarantee that the observed magnitude of the difference is meaningful.
(To satisfy your curiosity, it was Glenda 25.12% vs Dave 23.38%, significant at 90% confidence, and I don't have numbers handy for the testimonial vs. no testimonial test. That was prior to me tracking the results in a systematic fashion. It doesn't look like it is written anywhere on my blog, either.)
Re: Landing pages that convert
#9I find it hard to believe that people would want a free whitepaper or something like that in exchange for their email address. Why offer them anything - if they are interested in you product they'll sign up for your mailing list - if not, is there really something you can offer them to help.
That's because you're not your customer. It's a technique that works extremely well, and is extremely profitable. If you can't get out of your own head, and imagine that other people are different from you, you are going to fail in business... so consider this an exercise.
And the better the offer, the more a landing page can "get away" asking for. Offering a month of free software? Test and see if you can extract a company name and role from the visitor, or even a phone number. Offering just a short article or low-value offer? Stick to email and name. People are so used to filling our forms with their information online that if an offer is compelling, you can really push the limits and ask for an extra piece or two of important info.
Re: Landing pages that convert
#10Earlier quoted context omitted.
How much difference did no testimonial vs male testimonial vs female testimonial make?
A statistically significant difference and then a statistically significant difference. A/B tests don't guarantee that the observed magnitude of the difference is meaningful. (To satisfy your curiosity, it was Glenda 25.12% vs Dave 23.38%, significant at 90% confidence, and I don't have numbers handy for the testimonial vs. no testimonial test. That was prior to me tracking the results in a systematic fashion. It doe…
There seems to be a tension between running the test longer and collecting more profits. If you run the test longer you are less likely to pick the bad option, at the expense of trying the bad option for a longer period of time. Have you thought about a mathematical solution to this problem? Perhaps there is a good way to decide when to stop automatically.