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Ask HN: KISS company website: Wordpress, Square Space or roll my own?

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Ask HN: KISS company website: Wordpress, Square Space or roll my own?

#1
I'm building a SaaS product targeting the telephony sector. Finished my prototype (Spring Boot backend, basic jQuery/Bootstrap front end) and raised a little scratch so I'm planning on building a company website, careers page, etc. before I start hiring.

Whilst I know PHP well enough (to really dislike it) temptation is to avoid Wordpress for the company site and go for something else (Jekyll, Ghost etc). Problem is a lot of the company web pages being churned out by design studios are Wordpress and I want to outsource at least the company web pages.

Has anyone here tried eschewing the typical Wordpress company website and rolled their own or alternatively gone for a completely different CMS?

Any pros or cons you've encountered?

To keep things simple I'm trying to limit my language focus to just Java8/ECMAScript for now so keen to avoid throwing Ruby or Python based stacks into the mix.

Re: Ask HN: KISS company website: Wordpress, Square Space or roll my own?

#5
From a purely technical perspective, WordPress is so meh. But from a business and "time to market" perspective, it is not a bad choice. You can quickly put up a landing page, career page etc on a decent VPS and get going. WordPress also will give you tons of SEO and content marketing options out of the box.

One example. ConvertKit is killing it these days, right ? See their marketing website. It is WordPress.

Re: Ask HN: KISS company website: Wordpress, Square Space or roll my own?

#10
What segment of the telephony market are you targeting? Are you going after a smaller number of large companies, or as many small deals as you can get?

Basically, how important is human involvement in your sales process?

If it's really important, focusing on your website at all is probably a waste of your time. Just choose whatever involves the least amount of work (probably SquareSpace or Launchrock) and crank something out quick.

Revisit it later when the website is actually interfering with your sales.

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