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Sorry. We Messed Up. (Zendesk responds to pricing criticism)

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Re: Sorry. We Messed Up. (Zendesk responds to pricing criticism)

#2
Reasonably well-handled. I didn't go through the effort of switching our business away from this because I thought something might happen.

I do have the sneaking suspicion that if we grow a bit the business case for either switching or rolling an in-house solution ourselves will become much more compelling though, especially if I'm forced to upgrade from my current plan to a new one.

Re: Sorry. We Messed Up. (Zendesk responds to pricing criticism)

#3
This is how a startup should handle pricing changes, so long as the old pricing scheme was viable.

This is the opposite of what Recurly did a month or two ago when they dramatically raised prices and the same revolt occurred. Their response was a big "F You", and their latest e-mails finally announcing even more pricing changes show they lost enough users in the process that it threatened their viability.

Re: Sorry. We Messed Up. (Zendesk responds to pricing criticism)

#7
When we decided to make a change to the Zendesk pricing structure for our existing customers, we tried to be as thoughtful, transparent, and straightforward as possible.

Transparent? Maybe you should've given your customers a warning first..?

While the letter is certainly worded very nicely (and carefully), it reeks more of damage control than sincerity. The picture with the puppy dog face puts it way over the top.

Re: Sorry. We Messed Up. (Zendesk responds to pricing criticism)

#8

When we decided to make a change to the Zendesk pricing structure for our existing customers, we tried to be as thoughtful, transparent, and straightforward as possible. Transparent? Maybe you should've given your customers a warning first..? While the letter is certainly worded very nicely (and carefully), it reeks more of damage control than sincerity. The picture with the puppy dog face puts it way over the top.

How do you get more sincere than, "We failed. We let you down. And we apologize."?

I'm asking this in all honesty; I don't really understand where you see this as being insincere. Just curious.

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