Amazon Go

#1

Post by mangoman » Mon, Dec 05, 2016, 2:57 PM UTC

Re: Amazon Go

#2

Post by jakozaur » Mon, Dec 05, 2016, 3:22 PM UTC

Wow. So groceries without checkout.

I thought that at some point RFID would replace barcodes providing similar experience. However, this system claim to be based on cameras and image recognition.

Re: Amazon Go

#3

Post by teaearlgraycold » Mon, Dec 05, 2016, 3:22 PM UTC

Am I normally unaware of Amazon's new products, or have they been releasing an abnormally high amount of new offerings recently?

Re: Amazon Go

#4

Post by acomar » Mon, Dec 05, 2016, 3:22 PM UTC

I wonder how they plan to deal with fraud... some kind of check-in process instead?

Re: Amazon Go

#5

Post by MatekCopatek » Mon, Dec 05, 2016, 3:23 PM UTC

When I started reading the description, I thought: "someone finally delivered on that RFID pitch of just walking out of the store". Was surprised that it's actually computer vision.

Re: Amazon Go

#6

Post by colept » Mon, Dec 05, 2016, 3:23 PM UTC

Shut up and take my money.

Re: Amazon Go

#7

Post by tristanho » Mon, Dec 05, 2016, 3:23 PM UTC

"Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning."

Very interesting choice of comparison ha... I suppose this is Amazon trying to attract the tech crowd? It almost sounds satirical.

Not to downplay the tech -- this looks incredible.

Re: Amazon Go

#8

Post by viktorelofsson » Mon, Dec 05, 2016, 3:23 PM UTC

acomar wrote: post #4

I wonder how they plan to deal with fraud... some kind of check-in process instead?

> With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)

Yes, seems like you check-in with an app.

Re: Amazon Go

#9

Post by gamegoblin » Mon, Dec 05, 2016, 3:25 PM UTC

jakozaur wrote: post #2

Wow. So groceries without checkout. I thought that at some point RFID would replace barcodes providing similar experience. However, this system claim to be based on cameras and image recognition.

If it truly is based on cameras and image recognition, that would allow them to roll out to already-existing stores pretty easily. That way they could market the infrastructure rather than build their own stores, which I imagine is less risky and more lucrative.

Re: Amazon Go

#10

Post by helipad » Mon, Dec 05, 2016, 3:25 PM UTC

Technology aside, shoppers are going to feel so weird doing this at the beginning.

There's already social anxiety when people pay for things and walk past a security guard, or a security barrier. Whether it's an airport, or a clothes store, or a ticket barrier, there's always a nervousness about being called out.

It's bad enough in the Apple Store where you can pay and walk out, this will take some real getting used to.