Inside Magic Leap

I've been hearing rumors about these guys for years and it never seems to be any more than what's in this article-- "we saw some special effects and our wallets flipped themselves out of our back pockets onto the table and began spewing money".

People so often underestimate the difficulty of productizing significant UI changes, not realizing that getting content to migrate to the new shiny will be at least as hard as getting rid of Flash on the web.

Re: Inside Magic Leap

#8

Post by joezydeco » Mon, Nov 07, 2016, 5:09 PM UTC

Here's a peek at your future....

https://vimeo.com/166807261

Re: Inside Magic Leap

#9

Post by simplemath » Mon, Nov 07, 2016, 5:12 PM UTC

debatem1 wrote: post #7

I've been hearing rumors about these guys for years and it never seems to be any more than what's in this article-- "we saw some special effects and our wallets flipped themselves out of our back pockets onto the table and began spewing money". People so often underestimate the difficulty of productizing significant UI changes, not realizing that getting content to migrate to the new shiny will be at least as hard as…

"We're going to make augmented reality everything! Repair manuals, etc"

Bullshit. You're going to model and diagram every part and repair guide from every production model vehicle ever?

Magic Leap would need a software development industry unto itself to build the solutions being batted lightly about in the OP like pingpong balls

Re: Inside Magic Leap

#10

Post by 6stringmerc » Mon, Nov 07, 2016, 5:13 PM UTC

So clearly the author is sympathetic to the aura that Magic Leap is cultivating through secrecy and selective media engagements:

>When it arrives–best guess is within the next 18 months–it could usher in a new era of computing, a next-generation interface we’ll use for decades to come.

...which may be a pretty valid statement or sentiment overall, but later in the article, we get to the crux of the "potential" future of the device / platform:

>Eventually Magic Leap sees its greatest impact in business applications, especially medical imaging and retail (imagine “trying on” garments at home, seamlessly). But as with most technologies, entertainment offerings will lead the way.

I might be picking on a low hanging fruit here, but seriously, one of the compelling reasons to look forward to Magic Leap is so it can have a tie in with the Home Shopping Network or QVC or Nieman Marcus?

The more and more I see the little teaser images (and the occasional demo reel like the office game) I'm cautiously suspicious the technology is perfectly reasonable but figuring out great content for the platform will be the difference between whether it will align with the hype and promotion or be closer to the storyline of the Nintendo Virtual Boy.

I'm just frumpy after years of seeing the difference between renders for PR purposes and actual in-game / in-environment footage as a player / user, which, I do think as tech has improved, isn't happening as much anymore in commercials and whatnot, which I like. This particular situation and eventual roll out will prove a lot I'm sure, one way or another..."soon-ish" as he says...