What Apple’s quiet failure can teach you about your business
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Re: What Apple’s quiet failure can teach you about your business
#2 a seemingly rare defeat for a company that has done little-to-no wrong in the last decade (save for maybe the Apple Watch depending on how you look at it).
--> Google Maps vs Apple Maps?
Re: What Apple’s quiet failure can teach you about your business
#3a seemingly rare defeat for a company that has done little-to-no wrong in the last decade (save for maybe the Apple Watch depending on how you look at it). --> Google Maps vs Apple Maps?
Took 3 years to turn that around
> Apple Maps is now used three times as often as its “next leading competitor” on iPhone and iPad
Re: What Apple’s quiet failure can teach you about your business
#4I'm not sure it can be classed as a failure. Pivoted maybe, but failure? In what sense?
Re: What Apple’s quiet failure can teach you about your business
#5Failure is the path to success
Re: What Apple’s quiet failure can teach you about your business
#6> Rather, it’s paring down its ambitions to focus on autonomous navigation and in-car entertainment — two things that make perfect sense for the market space as well as Apple’s existing expertise.
Entertainment, yes, but autonomous navigation is not really within Apple's existing expertise. With so much competition in this area, including from Google which as way more experience, I wouldn't expect cars to run Apple's auto-navigation application (if they ever release one) any time soon.
Re: What Apple’s quiet failure can teach you about your business
#7I'm not sure it can be classed as a failure. Pivoted maybe, but failure? In what sense?
In the sense that they started out wanting to build a car and later on they decided not to build it anymore after having realized what it actually entails. I'd call that a failure, as in "failure to build a car which I wanted to build". Pivoting doesn't change anything, we all move on after our failures.
Re: What Apple’s quiet failure can teach you about your business
#8Not sure why this is being called a failure when there was never an announcement about its efforts. How many skunks works projects were attempted and quietly folded in history?
Re: What Apple’s quiet failure can teach you about your business
#9The crux of Apple's big success was built on the back of the music industry. Obviously iPods gave birth to the iPhone. In any case, the fact is, Apple needed a desperate victim, if you will, and without that situation to boost it, it's commonness is showing through.
Re: What Apple’s quiet failure can teach you about your business
#10a seemingly rare defeat for a company that has done little-to-no wrong in the last decade (save for maybe the Apple Watch depending on how you look at it). --> Google Maps vs Apple Maps?
Took 3 years to turn that around > Apple Maps is now used three times as often as its “next leading competitor” on iPhone and iPad https://9to5mac.com/2015/12/07/apple-maps-usage-numbers/
It's still inferior to Google Maps tho. It's not outright bad, but for directions/traffic Google Maps is still miles ahead (at least in random European countries).