How Apple Scaled Back Its Titanic Plan to Take on Detroit
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Re: How Apple Scaled Back Its Titanic Plan to Take on Detroit
#2Making cars, while a hard problem, isn't as hard as making cars self driving. Seems sensible to master the second first.
Re: How Apple Scaled Back Its Titanic Plan to Take on Detroit
#3Making cars, while a hard problem, isn't as hard as making cars self driving. Seems sensible to master the second first.
Agreed. Making a "dumb" electric car meant going against Tesla that is already making strides toward autonomy. Making a fully autonomous car meant solving new problems that could make-or-break the project.
So yeah, Apple's smart to see if they can even make an autonomous system before trying to make their own car. Make sure all the problems are solvable before trying to solve them.
Re: How Apple Scaled Back Its Titanic Plan to Take on Detroit
#4Making cars, while a hard problem, isn't as hard as making cars self driving. Seems sensible to master the second first.
Agreed. Let's pretend that Apple released a car two years from now, that in true Apple fashion is highly polished, but does not include some sort of self driving functionality while their competitors do. I doubt in that scenario that Apple's car efforts would fare well as self driving is going to change the way we think about cars.
Re: How Apple Scaled Back Its Titanic Plan to Take on Detroit
#5A couple of takeaways from this article:
Apple has a problem with leadership. When managers aren't buying into a vision, mostly because it's murky at best, that is a big problem.
SV hubris believing you can go into any industry and disrupt the incompetent incumbents is laughable. FB found this out with phones and it sounds like Apple and Google are now figuring it out with cars.
The Netflix idea works here too: Apple and Google have to become more like GM and BMW before GM and BMW become more like Apple and Google. GM will have an awesome electric with a better range than a Tesla Model 3 this year! If they ever figure out aesthetics and software they will win.
Finally this article highlights what Musk has done at Tesla. They are the closest SV company to actually figure out manufacturing. It still remains to be seen but if they do it Tesla will be the market leader in cars.
Re: How Apple Scaled Back Its Titanic Plan to Take on Detroit
#6As an Apple shareholder, I am thankful Apple has shelved plans to dump billions into a cyclical, low margin, low return business.
Re: How Apple Scaled Back Its Titanic Plan to Take on Detroit
#7So Apple change to the approach that Google have been taking all along?
Re: How Apple Scaled Back Its Titanic Plan to Take on Detroit
#8A couple of takeaways from this article: Apple has a problem with leadership. When managers aren't buying into a vision, mostly because it's murky at best, that is a big problem. SV hubris believing you can go into any industry and disrupt the incompetent incumbents is laughable. FB found this out with phones and it sounds like Apple and Google are now figuring it out with cars. The Netflix idea works here too: Apple…
Phones is a really weird example here, considering that the two dominant phone players are both SV companies that went into that industry and crushed the incompetent incumbents.
I see no reason to think that Apple could do with cars what they did with the iPhone, but that particular example doesn't make any sense.
Re: How Apple Scaled Back Its Titanic Plan to Take on Detroit
#9It's only when Steve isn't at the helm that we hear about internal projects that have no direction. It was good while it lasted.
Re: How Apple Scaled Back Its Titanic Plan to Take on Detroit
#10A couple of takeaways from this article: Apple has a problem with leadership. When managers aren't buying into a vision, mostly because it's murky at best, that is a big problem. SV hubris believing you can go into any industry and disrupt the incompetent incumbents is laughable. FB found this out with phones and it sounds like Apple and Google are now figuring it out with cars. The Netflix idea works here too: Apple…
For all the hate GM get the EV1 was way ahead of their Time. Its sad that GM didn't have the leadership that supported that effort. We would probably have viable low cost EVs by now.