Show HN: TakeAim – Expose your team's daily aims

We work for a small startup in SF and have been part of its growth from 4 to 40 employees. As it grew, we felt less connected to the company, and had less opportunity to affect various projects and details of the business. We missed that. We went from a single team standup of the whole company to multiple different standups segmented by function. We saw a problem and decided we wanted a solution.

We built a side project within 6 months and got buy-in and usage from our current company. In fact, they ended up paying for it. We couldn't keep up the nights and weekends though and worked on it less and less. While we still had the 1 happy paying customer, we failed to get any more to stick. After a few months of little to no work on it, we decided we wanted to make one more push towards user acquisition. We asked for an 8 week part-time sabbatical and compromised for a 1 week vacation. We are more than halfway through that week and are still struggling to gain traction.

Here is what we have tried:

Cold emailing product managers on LinkedIn Content marketing with a blog post about a common standup Posting in related sub reddits about startups and project management / agile Emailing past users

We don't think we are a simple standup replacement or aid, but most people view us as that. We do support stand-ups and make them better, but does our product do too much? Or did we solve a problem that only exists at our company?

If I want to "Get Started" I need to sign up, I want to see what it is like first. There are no details of what you do with my email address if I sign up; Is there a trial? What can I do if I sign up but don't pay.

Small point: when I hover over the "cards" on the homepage in Chrome, the cards pop out slightly but the text blurs.

I wish you luck!

- if you can find a way for just a single user to get value out of the product then you don't need to convince an entire team to adopt a new tool all at once. It could happen organically instead and over time. It would also give you a chance to slowly help/sell that team over time.

- the homepage doesn't really tell you what the product does. After signing up and playing a bit I now understand. Whats your conversion rate like from homepage visit to signup?

- I'd suggest telling users what the process is like. I didn't (and still don't) know whether everyone on my team gets an email every evening to fill out the info for the next day, or is it in the morning? Do you fill out what you did yesterday and what you plan on doing today?

- I think every companys process is slightly different, if you are convincing them to use a tool AND change their process you might run into difficulty. Maybe allow for different processes. We built an inhouse replacement for iDoneThis because we wanted something slightly different.

- The most important question is why do you only have one customer? Do they signup but stop using it? Do you not get enough signups? Do they signup and never invite their team? Have you asked them why? If all of the numbers in your funnel are really small, I would focus on the later steps. Make sure you built a product people want. Once your activation rate is high then start worrying about top of the funnel.

- forget the LinkedIn cold emailing. You're in the highest density startup city in the world, just walk right into any startup office you see and ask them to use the product

- Ask your engineer friends and other startups what they use and how you could get them to use your product instead

- We (Streak) would def use this if you adapted it to our process. I think our needs are very close to what you have. Find more customers like us and build what they need. Ask them to prepay you for 6-12 months for you to custom build whatever they need (we would do this). Reach out to me at aleem at streak.

  transform: scale(1.01);