Show HN: I invented a caffeinated toothpaste

Interesting, internationally available by any chance? As in, do you ship to Europe?

I invented the world’s first caffeinated toothpaste - get a rush while you brush! I’m a serial entrepreneur, YCW16. Though it is a simple idea, I went through at least 60 formula iterations before I got the flavor chemistry right. This toothpaste seriously works. I actually had to lower the caffeine content from the original version.

Our toothpaste gives you a quick caffeine boost that works as soon as you start brushing, even faster than coffee. (I still drink coffee, just later in the morning)

I made version 1 with a hammer in my kitchen. I smashed a caffeine pill into dust in my cast iron pan, mixed it with toothpaste from my bathroom, and I had the first-ever caffeinated toothpaste. It worked. It was a little buggy. Since that point we have raised over $40k on Indiegogo and we’ve shipped over 2,000 tubes of toothpaste so far, all made in the made in the USA. I would love to answer any questions you might have or share any knowledge I’ve gained about plastic/tube packaging, cosmetics regulations, logistics, fulfillment, domestic manufacturing, and shipping physical products in general. I’m not an expert, but I’ve learned a lot. If you want to try Power Toothpaste, I live in the Bay Area, and I’d be happy to meet up and give you a squeeze of my toothpaste.

Cheers, Ian

> Power Toothpaste does not contain Fluoride. We know many of you don't want fluoride in your toothpaste.

This seems bizarre to me. People don't want fluoride in their toothpaste? Why not? Dentists seem pretty unanimous that everyone should brush twice a day with fluoride toothpaste.

Your website does not contain a list of ingredients, nor do you show photos of your box with government required disclosures on it.

You admit that your toothpaste does not have fluoride, but does it contain SLS, propylene glycol, DEA, glycerin, hydrated silica, or artificial sweeteners? If so, please discontinue your product or change your formula. None of those ingredients are safe for use in toothpaste and help cause tooth damage and decay.

What flavor is your toothpaste? Outside of "Wake up with minty fresh, mentholated breath" there's no flavor specifics mentioned that I could find.

So, is the flavor mint-menthol? Which kind of mint?

(I personally, somewhat dislike peppermint, really dislike spearmint, but really like fennel toothpaste.)

Also, what's the expected amount of caffeine per typical dispensing? How much of that are you figuring gets absorbed during brushing?