Google’s stock slid after report on search ad decline
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Re: Google’s stock slid after report on search ad decline
#2As much as people like to consider Google revenu sources very diverse or dream about future of other Google bets, Google is mostly an advertisement company heavily relying on their search business.
It's obvious that Facebook has a better position for growth and adding new channels for their ads business. I can see Facebook share of online advertising grow in the next couple of years.
Re: Google’s stock slid after report on search ad decline
#3As much as people like to consider Google revenu sources very diverse or dream about future of other Google bets, Google is mostly an advertisement company heavily relying on their search business. It's obvious that Facebook has a better position for growth and adding new channels for their ads business. I can see Facebook share of online advertising grow in the next couple of years.
>Google is an advertisement company.
FTFY
Re: Google’s stock slid after report on search ad decline
#4As much as people like to consider Google revenu sources very diverse or dream about future of other Google bets, Google is mostly an advertisement company heavily relying on their search business. It's obvious that Facebook has a better position for growth and adding new channels for their ads business. I can see Facebook share of online advertising grow in the next couple of years.
How exactly is Facebook better positioned? CTR for Facebook ads is abysmal compared to that on Google search.
Re: Google’s stock slid after report on search ad decline
#5As much as people like to consider Google revenu sources very diverse or dream about future of other Google bets, Google is mostly an advertisement company heavily relying on their search business. It's obvious that Facebook has a better position for growth and adding new channels for their ads business. I can see Facebook share of online advertising grow in the next couple of years.
>Google is an advertisement company. FTFY
From what I've read, about 96% of google's revenue comes from advertising. So they are kind of marginally diversified. Some cash comes in from Google Apps I suppose.
Re: Google’s stock slid after report on search ad decline
#6As much as people like to consider Google revenu sources very diverse or dream about future of other Google bets, Google is mostly an advertisement company heavily relying on their search business. It's obvious that Facebook has a better position for growth and adding new channels for their ads business. I can see Facebook share of online advertising grow in the next couple of years.
How exactly is Facebook better positioned? CTR for Facebook ads is abysmal compared to that on Google search.
Facebook has infinitely better targeting and signal about their users.
Re: Google’s stock slid after report on search ad decline
#7As much as people like to consider Google revenu sources very diverse or dream about future of other Google bets, Google is mostly an advertisement company heavily relying on their search business. It's obvious that Facebook has a better position for growth and adding new channels for their ads business. I can see Facebook share of online advertising grow in the next couple of years.
>Google is an advertisement company. FTFY
Goggle has some income from cloud business, but yes, it is an ad company in the first place.
Re: Google’s stock slid after report on search ad decline
#8As much as people like to consider Google revenu sources very diverse or dream about future of other Google bets, Google is mostly an advertisement company heavily relying on their search business. It's obvious that Facebook has a better position for growth and adding new channels for their ads business. I can see Facebook share of online advertising grow in the next couple of years.
Yes, Google is mostly an advertisement company relying on search.
In 2015, Google's revenue amounted to 74.54 billion US dollars. It was largely made up (90%) by advertising revenue, which amounted to 67.39 billion US dollars in 2015. [1]
A rough estimation is that 80% of Google's advertisement revenue comes from search. [2]
1: http://www.statista.com/statistics/266206/googles-annual-glo...
2: http://www.statista.com/statistics/343191/googles-digital-ad...
Re: Google’s stock slid after report on search ad decline
#9Earlier quoted context omitted.
How exactly is Facebook better positioned? CTR for Facebook ads is abysmal compared to that on Google search.
Facebook has infinitely better targeting and signal about their users.
This is reliant on people continuing to use Facebook as their primary social networking tool.
Re: Google’s stock slid after report on search ad decline
#10Earlier quoted context omitted.
How exactly is Facebook better positioned? CTR for Facebook ads is abysmal compared to that on Google search.
Facebook has infinitely better targeting and signal about their users.
Google has context. You search for something, chances are you're interested in buying it. Placing an ad in the search page has better ROI for advertisers. At Facebook you can build loyalty which is a different beast altogether.