Facebook bends the rules of audience engagement to its advantage
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Re: Facebook bends the rules of audience engagement to its advantage
#2How is this news?
Re: Facebook bends the rules of audience engagement to its advantage
#3> As a company spokeswoman, Jessie Baker, told me: “The time people spend on our site is a good measure of whether we’re delivering value to them.”
Eh, the same argument could be made by Philip Morris or a casino: "The time people spend using our products is a good measure of whether we're delivering value to them."
Re: Facebook bends the rules of audience engagement to its advantage
#4Sadly this estimate seems on point. I think the jump in time spent is largely because of Instagram though - there are many who check both daily
Re: Facebook bends the rules of audience engagement to its advantage
#5Why is this remotely bad?
> “They’re doing a tremendous job of finding ways to keep people on the site”
Could also be phrased
"Facebook provides such great value to its unpaying customers that they are willing to spend 50 minutes per day interacting with their services"
... a spin/PR/sales person could word it better I'm sure
Re: Facebook bends the rules of audience engagement to its advantage
#6This should be a wake up call. This site really doesn't deliver anything of value. It doesn't really make you more social and it doesn't really connect you to people in the real world. So basically you spend 16,800 minutes a year on Facebook. That is 11 days of your life lost a year.
Re: Facebook bends the rules of audience engagement to its advantage
#7This should be a wake up call. This site really doesn't deliver anything of value. It doesn't really make you more social and it doesn't really connect you to people in the real world. So basically you spend 16,800 minutes a year on Facebook. That is 11 days of your life lost a year.
I spend 50 minutes a day on Hacker News.
Re: Facebook bends the rules of audience engagement to its advantage
#8This should be a wake up call. This site really doesn't deliver anything of value. It doesn't really make you more social and it doesn't really connect you to people in the real world. So basically you spend 16,800 minutes a year on Facebook. That is 11 days of your life lost a year.
I spend 50 minutes a day on Hacker News.
let's not talk about reddit then
Re: Facebook bends the rules of audience engagement to its advantage
#9> As a company spokeswoman, Jessie Baker, told me: “The time people spend on our site is a good measure of whether we’re delivering value to them.” Eh, the same argument could be made by Philip Morris or a casino: "The time people spend using our products is a good measure of whether we're delivering value to them."
Exactly. Usage patterns and "deriving value" seem like very different beasts.
Re: Facebook bends the rules of audience engagement to its advantage
#10I suggest you to read Momo by Michael Ende[1], it is basically about this topic. Obviously, not only Facebook is guilty.