How would you promote a SW product to... you?

#1

Post by jarmop » Wed, Feb 10, 2010, 5:42 PM UTC

I am an concept and UI-designer. I design features and UI for a SW product that is primarily targeted to you (Developers, Programmers, designers - people with skill and urge to create new).

Now the product starts to be ready. And it will be really good - it has excellent features, and with it you can do in hours what would take days or weeks without the product. Really, seen that.

But... this is not the first piece of SW that comes with similar claims.

So, my question: What makes You interested in investing time and effort to take look into a new SW product? - down-to-earth-list of features? - how-to-do-it -videos? - general, concept presentations? - Big Brand? - or..?

Re: How would you promote a SW product to... you?

#2

Post by DanielStraight » Wed, Feb 10, 2010, 6:55 PM UTC

What makes me look into a software product is seeing good reviews (especially SO answers) of it when googling the problem I'm trying to solve. This is how I found Beyond Compare, which I love. It's also somewhat how I found Sublime Text, except I wasn't specifically googling: I'm always looking for better text editors (and programming languages, but that's another subject).

What makes me try and get to love a software product is generous free trials. Beyond Compare gives 30 days, counted only on days you actually use the program, officially, and if I recall correctly, 60 days in reality. Sublime Text gives an unlimited free trial with occasional nags. I also want excellent documentation and program manuals. While I'm learning the program, I'm going to have questions about what it can and can't do. If I can't find answers to these, I may just give it up. An active support forum is a definite plus.

As far as presentation of the product goes: screenshots. I don't really care about anything but screenshots. I may watch a video if I'm feeling especially generous with my time, but usually I click around looking at screenshots, then either download or move on.

Re: How would you promote a SW product to... you?

#3

Post by jarmop » Thu, Feb 11, 2010, 8:53 AM UTC

DanielStraight wrote: post #2

What makes me look into a software product is seeing good reviews (especially SO answers) of it when googling the problem I'm trying to solve. This is how I found Beyond Compare, which I love. It's also somewhat how I found Sublime Text, except I wasn't specifically googling: I'm always looking for better text editors (and programming languages, but that's another subject). What makes me try and get to love a softwar…

I'll add my list - Screenshots - good quality text info to be found via Google - Reviews

Thanks!