Adblock Plus blocked from attending online ad industry’s big annual conference
1–10 of 62 posts
Re: Adblock Plus blocked from attending online ad industry’s big annual conference
#2Excerpt from the summary for one of the two keynote speeches...
"But this has brought along the unintended consequences of viewability challenges, fraud, and ad blocking. What’s more, this myopic pursuit of success has created burnout and disengagement...2016 must mark a significant shift in our thinking" [1]
[1] http://www.iab.com/events/iab-annual-leadership-meeting-2016...
Re: Adblock Plus blocked from attending online ad industry’s big annual conference
#3An organization called the "Interactive Advertising Bureau" should understand better than most that this would be a bad move. They'd have to really try hard to dig their heads deeper into the sand.
What's the worst thing that could happen as a result of letting Adblock Plus attend? They'd gain a better understanding or ad-blocking technology? Or maybe get some insight into why so many people feel that ad-blocking is necessary?
I guess Adblock Plus just doesn't fit well with the IAB brand's "core value proposition".
Re: Adblock Plus blocked from attending online ad industry’s big annual conference
#4I know the exact reason, the IAB wanted Mark to experience how an ad is blocked. Artistic merit.
Re: Adblock Plus blocked from attending online ad industry’s big annual conference
#5An organization called the "Interactive Advertising Bureau" should understand better than most that this would be a bad move. They'd have to really try hard to dig their heads deeper into the sand. What's the worst thing that could happen as a result of letting Adblock Plus attend? They'd gain a better understanding or ad-blocking technology? Or maybe get some insight into why so many people feel that ad-blocking is…
From the conference notice front page: Ad blocking is the latest crisis du jour, a potentially existential threat to the industry.
I would guess you are correct. What's ironic is that adblock plus understands their value proposition and whitelists advertisers if they are not too shitty. I run Adblock plus for this very reason (as opposed to a less forgiving blocker).
Also, they just landed Larry Ellison of Oracle as a featured speaker.
Re: Adblock Plus blocked from attending online ad industry’s big annual conference
#6An organization called the "Interactive Advertising Bureau" should understand better than most that this would be a bad move. They'd have to really try hard to dig their heads deeper into the sand. What's the worst thing that could happen as a result of letting Adblock Plus attend? They'd gain a better understanding or ad-blocking technology? Or maybe get some insight into why so many people feel that ad-blocking is…
> Or maybe get some insight into why so many people feel that ad-blocking is necessary?
Or, heavens forbid, feel uncomfortable hearing that this cool tech they are so proud of actually pisses people off?
Re: Adblock Plus blocked from attending online ad industry’s big annual conference
#7I'm reminded of that comic with the dog sitting in the burning house going "Everything is fine."
Re: Adblock Plus blocked from attending online ad industry’s big annual conference
#8This reinforced to me that Adblock is a company, while uBlock Origin is just an open-source project. uBlock doesn't need to go to ad conferences and talk to people, it just filters content.
Re: Adblock Plus blocked from attending online ad industry’s big annual conference
#9An organization called the "Interactive Advertising Bureau" should understand better than most that this would be a bad move. They'd have to really try hard to dig their heads deeper into the sand. What's the worst thing that could happen as a result of letting Adblock Plus attend? They'd gain a better understanding or ad-blocking technology? Or maybe get some insight into why so many people feel that ad-blocking is…
From the conference notice front page: Ad blocking is the latest crisis du jour, a potentially existential threat to the industry. I would guess you are correct. What's ironic is that adblock plus understands their value proposition and whitelists advertisers if they are not too shitty. I run Adblock plus for this very reason (as opposed to a less forgiving blocker). Also, they just landed Larry Ellison of Oracle as…
>whitelists advertisers if they are not too shitty.
I don't have any source with me right now, but I've heard that they only whitelist advertisers that pay them (I recall some people comparing this to blackmail).
Re: Adblock Plus blocked from attending online ad industry’s big annual conference
#10Earlier quoted context omitted.
From the conference notice front page: Ad blocking is the latest crisis du jour, a potentially existential threat to the industry. I would guess you are correct. What's ironic is that adblock plus understands their value proposition and whitelists advertisers if they are not too shitty. I run Adblock plus for this very reason (as opposed to a less forgiving blocker). Also, they just landed Larry Ellison of Oracle as…
>whitelists advertisers if they are not too shitty. I don't have any source with me right now, but I've heard that they only whitelist advertisers that pay them (I recall some people comparing this to blackmail).
I didn't know this, but they admit it on their site, and explain it.
https://adblockplus.org/about#monetization
TL;DR is that if by participating in the "Acceptable Ads" initiative the organization gains 10 million more ad impressions per month, then they have to pay. If they are "smaller" than that, it's free to them.
Everybody has to keep their ads acceptable, however; you can't bribe your way out of it.