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Why ads are a problem

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Re: Why ads are a problem

#3
While online ads consume substantial resources (energy, etc.), traditional ads did as well. Consider the cost of printed pages, or even making your TV run for slightly longer than it otherwise would because your TV show lasts 30 minutes with ads even though it would last 22 minutes with no ads.

An interesting environmentalist argument would be, to ask everyone to pay more to producers of all kinds (online or otherwise), to prevent the "need" for extra resource consumption on any medium.

It "should" be an easy argument because people are clearly already paying for ads, they just don't see how. For instance, your electric bill would go down if you knew your TV would run for a half hour less every day.

Re: Why ads are a problem

#4

While online ads consume substantial resources (energy, etc.), traditional ads did as well. Consider the cost of printed pages, or even making your TV run for slightly longer than it otherwise would because your TV show lasts 30 minutes with ads even though it would last 22 minutes with no ads. An interesting environmentalist argument would be, to ask everyone to pay more to producers of all kinds (online or otherwis…

I don't think this would change the number of minutes people spend watching TV. They would simply watch one more program in the available time.

Re: Why ads are a problem

#7
post #5

Ahh yes. Another "ads are bad" post. People always seem to forget that most of the Internet is free BECAUSE of ads.

If your websites serve ads then by definition your content isn't free. As long as you believe that ads actually work and influence people then you are imposing a cost on your users.

There are websites which are actually free to end users. They don't serve ads, they might have a donation page, and largely exist because the operator simply wants to publish something. Most of the 'old web' embodies these qualities.

The assumption that the only way for websites to make money is via ads or paywalls is completely pervasive and it's simply not true. These two options are the most naive monetization strategies. My favorite counterexample is the Welcome to Nightvale Podcast. Their podcast is gratis and without ads. They make money through donations, selling swag, their book, and by performing live shows -- all which sell out extremely fast because I've been trying to get tickets recently.

The Internet is quite expensive because of ads.

Re: Why ads are a problem

#8
post #5

Ahh yes. Another "ads are bad" post. People always seem to forget that most of the Internet is free BECAUSE of ads.

The internet is free because of commerce. Pages are large and slow because merchants have no mechanism (other than ads) for transmitting money to where the costs are incurred.

Re: Why ads are a problem

#9
post #6
post #5

Ahh yes. Another "ads are bad" post. People always seem to forget that most of the Internet is free BECAUSE of ads.

I know. But I'd like to have an internet with donations, not ads.

Not me. Donations are a much worse business model to me than ads. With ads, I offer free information they want, and free information about unrelated products and services they may or may not want. Either way they get something free, and I get money without owing anyone anything.

With donations, I'm offering free information, that they're really supposed to pay for, but instead of just asking for the money as an exchange, I rely on the goodness of their heart, or guilting them into feeling bad and owing me. Then they pay, but the information was already free, so they're not actually paying for it, instead they're paying for the smugness of being one of the few that actually paid what they owed, and I become the charity case in their eyes, and they are disappointed if they're not rewarded for their good deed. They expect me to do something, give them some feedback, either by personally thanking them, or posting on the website how great they are for donating. Either way, I owe them, they owe me, and it's all in this fuzzy emotional space that's outside the actual exchange of information and costs of hardware and networking.

I hate donations. I tried them once, and where I would've made $100 per day, I'd be lucky if I got $1 per day, maybe even $1 per week it was that low. Because I don't want to have a "family". I don't want charity. I refunded donations and put ads back up.

Ads are what people want. Nobody wants to pay directly, and nobody wants to be guilted and in debt. The people who donate are doing it for other purposes than paying for nothing. They want something out of it, and I don't want to give them it.

Go ahead and block ads. So what. They aren't for everyone. Then you get free information, donated to you by the people who like ads and support those who pay to advertise, and the businesses who take the risk in paying to have their name part of your site.

People love ads, even those who block them.

Re: Why ads are a problem

#10
post #5

Ahh yes. Another "ads are bad" post. People always seem to forget that most of the Internet is free BECAUSE of ads.

The author addresses that. It would be really nice if you would finish reading the first page before the snarky comments.
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