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Show HN: Recover bouncing visitors with special offers

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Re: Show HN: Recover bouncing visitors with special offers

#4

Post by antoinec »

kristapsmors wrote: post #2

Just launched our new site, and we offer 1 month free trial, would be happy for any feedback.

Are you overriding the back button to show an offer when clicked? Or do you show the offer before the click by tracking the mouse position?

Re: Show HN: Recover bouncing visitors with special offers

#5

Post by cortesoft »

The demo is not really doing anything for me... I get the welcome pop-up when I enter the site, but nothing has come up when I go to leave the site (whether I have clicked on anything or not). Is it supposed to bring up an alert when I go to leave?

Side note: I am not sure how I feel about these techniques. I remember something similar on hobbyking, where if you left a page open for too long a pop up would come up offering you a discount for the item. Once I figured out it did this, I would go around leaving pages open hoping to get discounts. It was annoying, and I would refuse to pay full price after I saw this in action, even when it stopped making me offers. Be careful when overly gaming your customers.

Re: Show HN: Recover bouncing visitors with special offers

#6

Post by kristapsmors »

tegansnyder wrote: post #3
kristapsmors wrote: post #2

Just launched our new site, and we offer 1 month free trial, would be happy for any feedback.

nice site. i would be interested to know the kind of conversion rate these types of tactics have.

Thanks! Conversion rates for campaigns depend on the type of site, traffic quality, the targetting options you choose and ofcourse - banners and offers. But in general - they are lower for campaigns targeted to visitors that don't engage and want to leave straight away (0.1-2%), and higher when users have spent some time on the site, and really high (10+%), when campaigns are shown to visitors who started purchase process but for some reason decided to leave.

Re: Show HN: Recover bouncing visitors with special offers

#8

Post by kristapsmors »

antoinec wrote: post #4
kristapsmors wrote: post #2

Just launched our new site, and we offer 1 month free trial, would be happy for any feedback.

Are you overriding the back button to show an offer when clicked? Or do you show the offer before the click by tracking the mouse position?

We have both options: 1. Exit Intent - track mouse position, show offer when you are about to leave 2. BounceBack - show offer when you click the Back button and only in cases if you would leave site. If you click Back again, you get sent to the previous page (for example, search engine)

Re: Show HN: Recover bouncing visitors with special offers

#10

Post by kristapsmors »

cortesoft wrote: post #5

The demo is not really doing anything for me... I get the welcome pop-up when I enter the site, but nothing has come up when I go to leave the site (whether I have clicked on anything or not). Is it supposed to bring up an alert when I go to leave? Side note: I am not sure how I feel about these techniques. I remember something similar on hobbyking, where if you left a page open for too long a pop up would come up of…

Thank you for the feedback! I guess we need to improve demo site, so it is more clear. Our idea in demo page was to show different kind of targeting examples while simulating a purchase process. And the Exit example is in further steps. About overly gaming customers - sure, based on our experience we suggest our client suitable campaign ideas, and it actually does need always to be a discount, it can be some ongoing promotion or reminder about some specific feature.
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