o We are building an online shopping tool that can help you do that:  When you want to give someone a gift, the software helps you find out what the person wants and helps you buy the items that fit in your budget  Finds the best deal for things you are buying / want to buy. It is not a list of sellers / deals like in a price comparison site. Rather it gives you  one Recommended option based on price, merchant ratings and feedback from your social circle  the absolute lowest priced deal – including coupons  If you do not like either of these, then you can see 2 more options available to you How does it work?  You install a browser plug in / toolbar from our website  The toolbar creates your personal shopping cart that always stays with you. You can add items to it, modify or delete the items. It is different from the shopping cart you see at a retailer like Amazon. You can only add items that are sold by Amazon to your Amazon shopping cart.  With the personal shopping cart, items that you add stay there till you remove them so you can go back and buy them whenever you want without having to search for it again.  The software allows you to pull in your friends and select who you want to give gifts, budget and when  Software will look into your friends shopping cart, find out which items are shared with you, then go and check prices to see which ones fit your budget.  The software will monitor these items for deals and show you deals on up to 3 items every day  Whenever you want to purchase any item in your personal cart or a gift for the friend that the toolbar found, just click on the Buy button next to it and you will be transferred to the retailer’s site for purchase