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Show HN: We want to become India's TurboTax. Feedback?

cleartax.in

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Re: Show HN: We want to become India's TurboTax. Feedback?

#3
post #2

Don't try to become the "Something of Something" or "Something meets Something". Instead, try to become simply Something. That is all.

It is a simple and useful way to explain "simply something" to someone who is familiar with "Something [and] Something"

Re: Show HN: We want to become India's TurboTax. Feedback?

#4
Check out this demo video: http://cleartax.in/meta/demo

I wish taxes in the US were this simple. I've been thinking for a long time that some good UI/UX designers should be in charge of redoing the US tax code and forms. If it's too complicated to be usable/understandable by a person without special training, then it shouldn't go in the tax code.

Re: Show HN: We want to become India's TurboTax. Feedback?

#5
Just curious: how much would I have to pay to get cleartax pro?

Also, you might want to fix the Mr Bose example: "ClearTax (an Income Tax website) rode to his resuce". I'm not entirely sure that I consider the story to be a positive endorsement, by the way :) It seems too contrived to be true.

Edit: I found out there's a demo video from HN. You might want to make that link a tiny bit more prominent. I love the video, by the way.

Re: Show HN: We want to become India's TurboTax. Feedback?

#6
post #2

Don't try to become the "Something of Something" or "Something meets Something". Instead, try to become simply Something. That is all.

"X of Y" is a great pitch starter for a startup. You give the audience something to peg their thoughts on and go from there. Otherwise, potential for confusion before the "aha!" moment is too large.

AirBnB was "We are the eBay of spaces" for a long time. Now that everyone knows AirBnb, everything else is "We are the AirBnB of %s"%('tutoring', 'car rental', 'casual sex', ...).

Do you have a better sentence to get the listener to say "oh I see!" and have their eyes dart all over the place as they think of all the potential uses?

Re: Show HN: We want to become India's TurboTax. Feedback?

#9
post #4

Check out this demo video: http://cleartax.in/meta/demo I wish taxes in the US were this simple. I've been thinking for a long time that some good UI/UX designers should be in charge of redoing the US tax code and forms. If it's too complicated to be usable/understandable by a person without special training, then it shouldn't go in the tax code.

Actually I lived in the US for 5 years. My tax return was fairly simple - but TurboTax asked a lot more questions to maximize deductions and tax credits (which were not applicable to me)

We have made an "opinionated" UI where we show only the common deductions. If you want a not-so-common deduction, you can claim it, but its not part of the regular workflow.

Re: Show HN: We want to become India's TurboTax. Feedback?

#10
post #5

Just curious: how much would I have to pay to get cleartax pro? Also, you might want to fix the Mr Bose example: "ClearTax (an Income Tax website) rode to his resuce". I'm not entirely sure that I consider the story to be a positive endorsement, by the way :) It seems too contrived to be true. Edit: I found out there's a demo video from HN. You might want to make that link a tiny bit more prominent. I love the video,…

About the video: We had a really awesome intern - Ayush who created the video. I am waiting for him to graduate to hire him (for reasons besides shooting a great video)

The story is a bit contrived ;)

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