Show HN: Responsive Email Templates • Hacker News Board

Re: Show HN: Responsive Email Templates

#81

Post by hellweaver666 » Sat, Dec 01, 2012, 6:44 PM UTC

maqr wrote: post #41

Am I the only one who is far less likely to read an HTML email? If I see that I need to click to allow external images for my email to load, I'm probably just going to delete it. It's amazing to me that HTML email can be effective for marketing. If you send me a paragraph of text, I'm going to read it on my mobile. If you send me an HTML email, I'm going to archive it right away on my mobile. If you send me too many…

I work for a large company, we send millions of emails a month (completely opt-in) and I can say without any shadow of a doubt, html emails get more reads and convert better than plain text emails.

Re: Show HN: Responsive Email Templates

#82

Post by city41 » Sat, Dec 01, 2012, 6:48 PM UTC

maqr wrote: post #41

Am I the only one who is far less likely to read an HTML email? If I see that I need to click to allow external images for my email to load, I'm probably just going to delete it. It's amazing to me that HTML email can be effective for marketing. If you send me a paragraph of text, I'm going to read it on my mobile. If you send me an HTML email, I'm going to archive it right away on my mobile. If you send me too many…

Downloading images is the default on iOS devices. I suspect that has contributed to their success.

Re: Show HN: Responsive Email Templates

#83

Post by ryanriddle » Sat, Dec 01, 2012, 7:19 PM UTC

javajosh wrote: post #21

Props to the zurb team for referencing Asimov. (Elijah Bailey was the detective protagonist in the fantastic early Robot series.)

Thanks! We're very big fans of Asimov's work. We reference it all the time, especially Foundation. :)

Re: Show HN: Responsive Email Templates

#84

Post by alxndr » Sat, Dec 01, 2012, 7:59 PM UTC

mbell wrote: post #80

nbashaw wrote: post #59

Earlier quoted context omitted.

I disagree with your argument that email lags behind web design due to pack of effort. Have you ever tried to code a HTML email like you would code a website and looked at the result in email clients? Do this once and you'll see what I mean. Email clients are definitely to blame.

Actually I agree with this, perhaps we're just debating cause and effect. Developers in my experience do hate putting together html email due to the wonky client constraints and as a result often say to marketing "its a mess, I don't want to touch it, find a e-mail making program / service to do it". But is that the cause or the effect? Rather, are email clients still a mess because developers don't have much interes…

"almost no one seems to care about gmail's html rendering"

Addressing that specifically, a couple years ago when Gmail's HTML rendering was even worse than it is now, the Email Standards Project started this http://www.email-standards.org/blog/entry/getting-some-gmail... to try to embarrass Google into improving the rendering. It sorta worked.

Re: Show HN: Responsive Email Templates

#85

Post by mandeepj » Sat, Dec 01, 2012, 9:23 PM UTC

Mz wrote: post #32

zalew wrote: post #30

Earlier quoted context omitted.

what do you mean? it's all in 'saved'. btw try https://bitbucket.org/zalew/hackernews if you want to crawl it to save elsewhere.

If you click on your own name and then click on "saved stories", in theory it shows you stories you upvoted. Mine is currently blank: http://news.ycombinator.com/saved?id=Mz I have seen others report problems as well. So I don't rely on that supposed feature.

I wish HN supported saving other stories too (links submitted by other users) instead of saving just your own upvoted links.

Re: Show HN: Responsive Email Templates

#86

Post by charlieok » Sat, Dec 01, 2012, 9:40 PM UTC

maqr wrote: post #41

Am I the only one who is far less likely to read an HTML email? If I see that I need to click to allow external images for my email to load, I'm probably just going to delete it. It's amazing to me that HTML email can be effective for marketing. If you send me a paragraph of text, I'm going to read it on my mobile. If you send me an HTML email, I'm going to archive it right away on my mobile. If you send me too many…

When I see an email that's just a bunch of unloaded images, I immediately weigh the benefit of loading the images (so I can see it the way the sender intended me to see it) versus the cost (loading images = telling the sender, “I just opened your email!”). The former often loses.

Re: Show HN: Responsive Email Templates

#87

Post by Mz » Sat, Dec 01, 2012, 10:40 PM UTC

mandeepj wrote: post #85

Mz wrote: post #32

Earlier quoted context omitted.

If you click on your own name and then click on "saved stories", in theory it shows you stories you upvoted. Mine is currently blank: http://news.ycombinator.com/saved?id=Mz I have seen others report problems as well. So I don't rely on that supposed feature.

I wish HN supported saving other stories too (links submitted by other users) instead of saving just your own upvoted links.

Well, keep praying. Perhaps you will get a christmas miracle. (Though I wouldn't recommend holding your breathe.)

Re: Show HN: Responsive Email Templates

#88

Post by davemel37 » Sat, Dec 01, 2012, 11:15 PM UTC

maqr wrote: post #41

Am I the only one who is far less likely to read an HTML email? If I see that I need to click to allow external images for my email to load, I'm probably just going to delete it. It's amazing to me that HTML email can be effective for marketing. If you send me a paragraph of text, I'm going to read it on my mobile. If you send me an HTML email, I'm going to archive it right away on my mobile. If you send me too many…

I'm exactly the same way unless it's an email I am interested in or if it's from a sender I care to hear from. However, if it's an html email from a sender I care to hear from, but I open it and I have to scroll sideways just to see parts of the image... I will delete it immediately, and won't download images from that sender in the future...

Responsive emails probably won't help with emails you don't care about...But, emails you are interested in, it can make all the difference.

Re: Show HN: Responsive Email Templates

#89

Post by nopal » Sat, Dec 01, 2012, 11:58 PM UTC

forrestkoba wrote: post #17

nopal wrote: post #4

Looks nice, but the page (or blog post) really needs to list which email clients are supported.

We just updated the post with a QA chart of the email clients we tested on! http://zurb.com/article/1119/create-emails-for-any-device-in...

Perfect, thanks!

Re: Show HN: Responsive Email Templates

#90

Post by sambeau » Sun, Dec 02, 2012, 9:23 AM UTC

maqr wrote: post #41

Am I the only one who is far less likely to read an HTML email? If I see that I need to click to allow external images for my email to load, I'm probably just going to delete it. It's amazing to me that HTML email can be effective for marketing. If you send me a paragraph of text, I'm going to read it on my mobile. If you send me an HTML email, I'm going to archive it right away on my mobile. If you send me too many…

A well designed email should be multi-part and contain a text/plain part so anyone who views their mail text-only can ignore the text/html part.

e.g. http://www.enewsletterpro.com/articles/multi_part_mime_messa...