Live data from Hacker News

Show HN: Attract more customers by highlighting why people trust you

shoutout.so

81–82 of 82 posts

Re: Show HN: Attract more customers by highlighting why people trust you

#81
post #65

I built exactly this for Buffer maybe 8 years ago now, and amazingly a version of it still stands today: https://buffer.com/love Definitely a nice page to have on your site, I guess the fact that it's lasted this long (well after I left the company) means it must still be showing value. Quite simple on the backend, it just pulls in tweets that the official Buffer account as fav'd on an hourly basis.

Wow! I buffer pioneered many things, a wall of love one among them! The only beef I have is, the page loads so slow because of Twitter embeds. That's where Shoutout outcompetes Twitter. Our embeds loads ridiculously fast!

Nice :)

Re: Show HN: Attract more customers by highlighting why people trust you

#82

Earlier quoted context omitted.

Social proof is to give credibility, reviews are to make decisions. This is for social proof. Also, by definition social proof is positive or else it wouldn't be valuable. It's an easier way to source all of those testimonials that people have on their website and really cool because it shows that people "like me" value the product. If they do their job right, you could have a testimonial that is more valueable than…

Social proof just means herd behavior where animals that don't know what to do in some novel situation simply take cues from their peers and do what everyone else is doing. There is nothing at all inherently positive about that. Just in humans, mob behavior, witch burning and pitchforks and all that, are all examples of people acting on social proof. In fact, the exact opposite concept of this could exist, scrape Twi…

Sorry, I am using social proof in the business context, not the academic context. When people use it in a business context, they typically mean "I don't know if I can trust this company, therefore, I can use my friends/community/peers to see if this company has built trust with someone I also trust."

Again, in this context, a company will always seek out positive social proof.

Post reply on HN