This reminds me of https://logojoy.com/ Does LogoFox also use AI (as logojoy said they do https://logojoy.com/press/)
Show HN: LogoFox – fast logo maker
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Re: Show HN: LogoFox – fast logo maker
#82Yes, UI is a wreck. In addition, services like this demonstrate a fundamental lack of understanding as to what logos are for and how they function. You can't communicate your brand's identity effectively by clicking some buttons and going on your "gut." Do yourself a favor: pay for a professional.
I'd be really interested in seeing a double blind test, to check if people really can tell the difference between the two.
It's not about people telling if they can spot which logo is made by a pro vs an app.
For a logo to be effective, it has to communicate an intent/personality/style according to what the brand is about. And the probabilty that an app achieves that is based on pure luck.
I get that generic logos may look "nice", but a logo is not about that.
Re: Show HN: LogoFox – fast logo maker
#83Earlier quoted context omitted.
Agreed, If I paid for this service, I would expect them to do that sort of due diligence. Otherwise what am I paying for?
> what am I paying for? A logo? Remove the automatic part and focus just on the deliverable; whether it's made by a computer or by a human, what you get is a few concepts before you select the one you like. And then you go with a lawyer to protect your IP.
All they really do is take the thing you typed in and put in a few different fonts.. This doesn't seem worth any amount of money. I can do that in mspaint.
Re: Show HN: LogoFox – fast logo maker
#84Yes, UI is a wreck. In addition, services like this demonstrate a fundamental lack of understanding as to what logos are for and how they function. You can't communicate your brand's identity effectively by clicking some buttons and going on your "gut." Do yourself a favor: pay for a professional.
How do you go about finding a good professional logo designer? Is there a marketplace for designers?
As pointed out above, if you are looking for a rough logo for a personal project logo generators can be good enough.
Step above that would be the "gig economy" marketplace style sites for generic logo creation. Be wary here though, many people spam these with knock-offs or direct copies of existing logos & resell content. Basically make sure to image search anything you get. From a pragmatic standpoint you can get something pretty good out of these for the short term before rebranding down the road.
For finding serious custom branding services you can look through a number of creative sites for talent. Creative job boards like Cloroflot (www.coroflot.com/design-jobs), Behance (www.behance.net/joblist) or Dribbble (dribbble.com/jobs) can fit the bill here. You can also search portfolios at these sites and directly reach out to designers that match your style.
Re: Show HN: LogoFox – fast logo maker
#85Yes, UI is a wreck. In addition, services like this demonstrate a fundamental lack of understanding as to what logos are for and how they function. You can't communicate your brand's identity effectively by clicking some buttons and going on your "gut." Do yourself a favor: pay for a professional.
Same can be said about most things but that doesn't/won't stop people from using things like this. The same goes for web Development I used to be a freelance web designer in 2000s-2009 which gave way to do it yourself 1 click websites, forums, and WordPress which people use blindly. I was recently looking at local businesses web presence and 3 I found were using WordPress to serve up mostly static pages all out of date 1 was hijacked and serving pornography TGP with a link on the main page to it. I contacted the owner who could seem to care more about being bothered than the fact his family friendly restaurant and website were serving up hardcore porn. took them 24 hours to fix something that should have took less than 5 minutes. and they only removed the link their website is still hijacked the script is still on their site and the exploiter could return at anytime and start serving up malware. I documented everything pretty well and am going to use it as a case example to these other local businesses to hopefully use some sense and not try and DIY and hire if not me, someone to maintain their websites. 1 last comical thing is another one of them was using their FTP credentials in css to link a picture
Re: Show HN: LogoFox – fast logo maker
#86Yes, UI is a wreck. In addition, services like this demonstrate a fundamental lack of understanding as to what logos are for and how they function. You can't communicate your brand's identity effectively by clicking some buttons and going on your "gut." Do yourself a favor: pay for a professional.
That's not what this tool is for. It's not even a service. It's just a tool.
This site demonstrates a fundamental understanding of what logos are for and how they are used in today's internet.
It's a generic logo maker. That should be an oxymoron, but it's not. It's LogoFox!
It's not, because of the abundance of generic web sites, generic blogs, generic businesses, and even generic brands, that just need a generic logo.
For what you claim to be true, the client must have a brand identity first. And those that do, know themselves. They will have input a professional could use for a logo that reflects that identity. They will look at a tool like LogoFox and say no.
Except, there are two traps here immediately in the path of your advice.
1. Who is this "professional". Agency, free lancer, artist friend, or local small business that also does logo design?
2. Most "professionals" serve their clients "gut" anyway. And many business brands are based on the tastes of the owners, which they have every right to impose on their customers and any professionals they hire to put into vector format, even to no benefit of their own...
Or maybe there is a benefit? After all, it is who they are. Maybe it does connect with like minded customers. Who would any "professional" be to judge?
And honestly, Many find the new ebay logo, Microsoft logo, and google logo boring, generic, and uninspired. Professionals did these logos. It's safe to say the higher-ups signed off on these designs.
At the end of the day, it's what the client wants, and it's for the client to sign off on.
If client chooses LogoFox, then good for them.
Whatever makes the client happy (TM).
That's the nature of the logo market.
Re: Show HN: LogoFox – fast logo maker
#87Not sure how sophisticated the permutations are, but it seems that logos are a great way to test out various deep learning methods of image/symbol generation.
As impressive as the AI music that sounds like Chopin is, I would love to see what can be done with a logo, especially if some copy about the company and product were also provided as input.
Re: Show HN: LogoFox – fast logo maker
#88Fantastic concept! But I'm completely turned off by the IP terms ([1] below). This suggests LogoFox is pushing icons without doing IP checks, and selling them as finished logo designs without any assurance that the user won't get sued because of this. Don't take this as negative feedback, but as a tip to re-think the legal side approach. Better would be that you (a) you do some copyright checks and your terms state w…
definitely not checking anything. I put my name in "Keith" and it generated a logo with my name and KKK above it. 1) Pretty sure that branding is taken 2) Let's say I was ignorant of the bed sheet brigade, it would be pretty bad to get a logo that's culturally flawed.
Companies pay thousands for logos that are culturally flawed, or just, y'know flawed. OGC was a big example a few years back [the logo version looks rather like a person playing with their penis].
Re: Show HN: LogoFox – fast logo maker
#89Yes, UI is a wreck. In addition, services like this demonstrate a fundamental lack of understanding as to what logos are for and how they function. You can't communicate your brand's identity effectively by clicking some buttons and going on your "gut." Do yourself a favor: pay for a professional.
How do you go about finding a good professional logo designer? Is there a marketplace for designers?
99Designs, Fiverr, browsing Dribbble.
Re: Show HN: LogoFox – fast logo maker
#90I'd change the heart button to "Like it & Save It". I was clicking Like it loads of times expecting something to happen then realized I was never going to get a logo doing that. I didn't realize the heart did anything.
Also need some way of downloading them without giving the email. It is not clear whether giving my email is going to let me download them or just get back to where I was, where I need to buy them.
Finally the logos seem quite basic for a premium service. I could knock those up in Inkscape for free.