Earlier quoted context omitted.
There are some people doing it right, though. Check out TastyTrade.com. Your solution for retail investors who are getting burned in high beta tech stocks is to go put on a bunch of complicated options positions? That seems like kind of crazy advice. Maybe just buy some SPY and go do something more interesting than stare at options prices all day.
Sure, you can buy an index and forget it. Or, you can buy the index and then sell a covered call on it every month at 1 standard deviation out of the money. You decrease your basis and earn a monthly income, at the risk only of capping your upside if SPY surged upward. One sd out of the money options will expire worthless 85% of the time. No "staring at prices" required. It's not your fault if you're scared of option…
Not really. Option pricing includes volatility (beta) and time-decay (theta) in addition to basic price sensitivity (delta). In plain english, an option has a premium not just based on how far from the money (from current price) the strike is but also how much underlying is moving AND how far away option expiry is.
Vol moves are not to be underestimated - if you look at option prices within a buck or two of Intel when they announced earnings, you'll see how implied vol changed.
Lastly, I believe options are too complex for retail, non-active investor to grasp not because of needing to buy 4 legs to form an iron condor or something, but from fact that there are inherently more built-in risks that are very hard to understand, vs simple "company does good, it goes up, company does bad, it goes down" proposition of a stock.
Lastly, i do agree with you that options present a very good set of tools, but like with any power-tool, you should know what you're doing before pressing that "on" button :)