Earlier quoted context omitted.
I'm not sure I understand. Well, I understand what you're doing but I'm not sure why you'd dislike PDF. PDF has the great benefit of rendering the same on every system. With very few exceptions, PDF will look exactly the same on every system and will print the same on every system. HTML doesn't really have that same benefit. Don't get me wrong, I think your service is a great idea for those who would like HTML format…
IMO, Reading two-column papers on an iPhone (through PDF) is a real pain -- IMO the format relies on you using your eyes to jump from bottom left to top right, rather than having to scroll from the very bottom to the very top (diagonally). Same problem even exists for single-column styles -- you need to zoom in so much that you have to scroll horizontally as well as vertically. The need to scroll doesn't exist on a l…
I read quite a few PDFs and don't actually have any complaints. I am not personally seeing any readability issues and don't mind consuming PDFs at all.
That said, I think I now understand your complaint. Thanks! I just don't personally have any trouble with it. I use multiple tablets, of varied sizes, and I've had good experiences with all of the devices. While some PDFs are horribly formatted, I find that the device choice doesn't help that and it's a design choice from the author.
But, again, thanks for helping me understand.