Show HN: HN as TikTok, welcome to HN hell
61–66 of 66 posts
Re: Show HN: HN as TikTok, welcome to HN hell
#62Re: Show HN: HN as TikTok, welcome to HN hell
#63I think both of these projects miss what makes TikTok (and reels in general) so effective. A good TikTok video gets "injected into your brain". You have zero effort to provide and suddenly this stuff is in your mind. I'm not saying it's a good thing, I realize the danger, but that's the core mechanism. A friend in marketing describes this in terms of "brain calories". Eg if people have to think in order to understand…
> "A good TikTok video gets "injected into your brain"" I worked in marketing, so I'm generally immune to outrageous metaphor, such as "injected" into your brain. That said, I just want to point out the irony we're still using phrases like this after 20+ years of research on networked media and user interaction, and soft science research into cognitive psychology and behavioral psychology, as well as research into hu…
They didn't use the word "inject"
Re: Show HN: HN as TikTok, welcome to HN hell
#64I think both of these projects miss what makes TikTok (and reels in general) so effective. A good TikTok video gets "injected into your brain". You have zero effort to provide and suddenly this stuff is in your mind. I'm not saying it's a good thing, I realize the danger, but that's the core mechanism. A friend in marketing describes this in terms of "brain calories". Eg if people have to think in order to understand…
The algorithm would never work if the user had so little choice as to be "injected" with whatever they were shown. In fact we have full agency over whether we are interested enough to listen and trust the arguments, just like any other persuasive message. If not, we swipe up and injection fails. This reminds me of the exaggerated claims made around subliminal advertising and brainwashing. People love to model others…
I definitely do not make conscious choices about swiping. It's entirely reaction. The line between "full agency" and operating automatically is incredibly blurry.
Re: Show HN: HN as TikTok, welcome to HN hell
#65Earlier quoted context omitted.
I'd be curious to hear how you'd express these notions in more scientific terms?
> "I'd be curious to hear how you'd express these notions in more scientific terms?" ?? Did you read past the second paragraph? My lament is that neither of us have this language. And after 20 years very little to nothing has percolated up from research to provide it.