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Show HN: I love weird socks and I'm finally launching my lifestyle business

sotmclub.com

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Re: Show HN: I love weird socks and I'm finally launching my lifestyle business

#61

Post by bmelton »

Just showed this to my wife, a major sock whore, and while she LOVES the idea, she complained that she can't use it because it doesn't spell out how you intend to bill her and when.

Is it upfront for the year? Pro-rata? Subscription billing of $11 a month? etc.

Aside from that, we both love the idea and the copy. I probably should echo the other sentiments expressed here - call to action is hard to find, price should be easier to find, etc.

Also, my wife just lamented that she can't go back and buy April's sock. Is there anything she can do about that?

Re: Show HN: I love weird socks and I'm finally launching my lifestyle business

#62

Post by sparknlaunch »

I can't disrespect those that go to the effort of setting up a business. So congrats on the venture. There are a few variations of this business, so maybe it works. However can someone explain if this business model is profitable? Socks and underwear feel like the last thing I would subscribe to on a monthly basis?

Re: Show HN: I love weird socks and I'm finally launching my lifestyle business

#65

Post by danso »

desigooner wrote: post #51
samdk wrote: post #7

Design feedback: Your 'buy now' and 'learn more' buttons on the homepage are very hard to see. They need to stand out. Make them bigger and bolder, or change the color (red would stand out much more and still fit into your overall theme), or fade out the background slightly. Or, ideally, do more than one of those things. You really don't want those buttons to be hard to see. Cost and details of what you get should be…

How easy is it to cancel? Whats the quality of the socks like? Where are they made? Where are large pictures that depict some sort of detail about the socks? None of this was evident in the minute I spent looking around the site and I ended up closing it.

I have to agree with you. The call to action is easy to miss because I don't expect it to be in the lead visual. And then clicking on subscribe just gets me a form to fill out, well before I'm willing to pay. And the about page is cute, but not at all informative.

Re: Show HN: I love weird socks and I'm finally launching my lifestyle business

#67

Post by arb »

mmcnickle wrote: post #56
jurre wrote: post #37

Looks really cool. As other commenters pointed out I also couldn't find the price and I think you might be missing part of your target audience when you say: You're at a party talking to an attractive member of the opposite sex .

>>> You're at a party talking to an attractive member of the opposite sex. You're at a party talking to a member of the attractive sex. A small change to make. I feel a bit conflicted suggesting a change to be inclusive of gays when the idea to do so was triggered by the stereotype in my head "What about all the well-dressed gay guys?". Odd...

> You're at a party talking to a member of the attractive sex.

For some, there can be more than one attractive sex.

Re: Show HN: I love weird socks and I'm finally launching my lifestyle business

#68

Post by tuhin »

Hey, Really nice initiative. Some quick feedback.

- I would really improve the quality of socks. Especially design wise. I would have subscribed in an instant but then looked at the lineup and was dissapointed.

- Lifestyle business is as much about the experience as it is about the product. Make me feel happy. Everlane is one of the best online experiences I have seen. Especially since you have a simple proposition and only one product to sell you can do a lot in the experience factor without making things unusable.

- Use better product photography

-I love the "How it Works" part

- I think you are already doing but use your blog as the bandwagon for raising awareness and interests in socks. Maybe even push content from other sites about socks? Like this one? http://www.nytimes.com/2012/02/05/fashion/in-silicon-valley-...

Feel free to ping me @tuhin for more design related and experience feedback

Re: Show HN: I love weird socks and I'm finally launching my lifestyle business

#70

Post by sh1mmer »

Quick bit of design feedback, in general I love the cute quirky illustrated nature of the site. However examples like the "?" for the upcoming socks just don't work. The thinness of the line just make it seem amateurish. When doing this kind of style make sure you use a thick enough line so it feels like a cartoon.
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