Show HN: Mail Studio – IDE for designing responsive emails

Post by bdathi » Thu, Apr 01, 2021, 2:26 PM UTC

D13Fd wrote: post #31

prepend wrote: post #13

This is desktop software, why is there a monthly fee? I occasionally want to send “nice looking” emails but get asked by lots of comms people about it. Recommending a monthly fee service is a non starter, but buying some software is pretty easy to decide. “Should I pay once? Or pay forever?” Is there anything in the functionality that takes advantage of SaaS? Other than updates and whatnot? Of course the price/value…

Honestly I have no problem with monthly fees for software you use every day, or frequently, for professional use. I'm fine paying monthly for things like Adobe Creative Cloud, Microsoft Office, and 1Password. Those are all desktop apps, albeit with a cloud component that I mostly don't use. I easily get my money back 10x over (likely more) based on the income I generate with the apps. The pricing here seems targeted…

Post by hunter2_ » Thu, Apr 01, 2021, 2:26 PM UTC

sensanaty wrote: post #56

supermatt wrote: post #51

Very nice, however: > The designs that you create in Mail Studio are compatible with everything from iOS Mail to Outlook 2007 and > If you like writing code, you will love Mail Studio’s CSS editor. You get autocomplete, support for CSS variables (custom props) and media queries. are mutually exclusive.

Way I interpret it is that that you write down your markup/CSS, and the app spits out compliant HTML that will render properly regardless of email client. Might be wrong, though.

Post by iamacyborg » Thu, Apr 01, 2021, 2:38 PM UTC

sensanaty wrote: post #53

bellyfullofbac wrote: post #9

HTML in email is legacy hell. I wonder if someone wants to create a new MIME-type like text/html+css, and clients who want can implement it. In theory you could have representations of the message like video/mpeg4 and text/plain, and depending on the client capabilities and configuration, the receiver could watch a video or read plain text. The information content of the 2 (or more) don't even have to be the same! Fo…

Emails are pretty simple once you realize you just have to stick to HTML . Forget everything you know about the last 20 years of webdev improvements, like the ability to center something painlessly via flexbox, and you're good to go!

Post by buro9 » Thu, Apr 01, 2021, 2:55 PM UTC

onion2k wrote: post #60

signal11 wrote: post #49

An email user's viewpoint: pretty emails formatted like web pages (e.g., like what GOG.com sends) may provide a sense of accomplishment to the designer, and their employer a warm, fuzzy, Brand-CompliantTM feeling -- but as a user I kind of like emails that are just... messages. With hyperlinks if it's appropriate. Images aren't always a great idea -- lots of clients block them by default. Why not have just text in pa…

You're talking about optimization. In your opinion emails with fancy layout and "on-brand" design will get a lower level of engagement than plain text with well-written copy. You may well be right (in a lot of cases.) But you don't know that. It's a guess based on your biases and assumptions. This is why it's critically important to measure things when you optimize them. Believing that you should engage with your cus…

Post by lyptt » Thu, Apr 01, 2021, 2:57 PM UTC

cies wrote: post #12

MJML deserves a mention. We use it, together with mustache, to let users create their own mailings from some building blocks we offer. Works quite well!