I think that with the current climate of gaming, this is a minefield to answer, and I don't think it does me any good to answer it. It feels like a "gotcha, I knew it!" kind of question rather than an honest inquiry into how Bot Land's monetization came to be. However, I've always wanted to be transparent where I can, and I'm sure some people
are wondering about this, so here's my thinking that led to cosmetic-only salvage packs:
For any game to be monetarily viable, it needs to pull in an average of $X for each player. Any free-to-play game (including freemium but not including something like shareware) skews how that average is formed because typical free-to-play games are lucky to have 5% of their playerbase spending any amount of money. This means that a large portion of the playerbase is actively costing money. Thus, they tend to rely on whales to spend huge amounts of money to compensate for all of the people spending nothing (or next to nothing). For this to work, the spending ceiling needs to allow for purchases of this size to even take place.
I wrote a salvage-pack modeler that would compute how many items of each rarity you would get by opening X packs, and how much Botcoin you could convert those items into should you want to sell them. I determined that at the highest number of packs that you can buy (70 packs, i.e. $100), you unlock nearly every cosmetic item in the game except for the rarest ones (which you actually unlock very few of). However, the average Botcoin value is enough for you to purchase several specific items that you may have wanted. I never wanted players to spend $100 for a single item and not be able to get it somehow.
By allowing direct real-money purchases of individual cosmetic items, I'd have to skew prices so heavily to make the same average revenue that I don't think players would want to purchase them. Also, there wouldn't be the fun or mystery of opening a salvage pack. I know what that sounds like. I even did a parody of EA's famous words for April Fool's last year (https://youtu.be/cCmj2hKbWeQ). But I can unravel a bit of this at least:
1. I'm not a businessperson. I don't know much about the psychology behind sales and how to make various business models work.
2. I have somewhat conflicting goals with Bot Land. I want the game to be free-to-play, I don't want to exploit users, and I want to make a living off of the game.
3. The model which I know can fit those goals is the salvage-pack system that you see in the game now.
4. The payment model is not set in stone. So far, Bot Land has grossed significantly less than $1000, and a large portion of that is from users who already had accounts before the game even launched, likely indicating that those users wanted to support me moreso than get something in the game. It's easy to be ethical until challenged, but I'd like to think that if I found users spending ludicrous amounts of money in the game, I'd do something to curb that behavior.
5. There's been an absurd amount of work just getting to launch, and I'm not positive that I can even continue Bot Land's development beyond 2019 without greatly changing the plans my wife and I made (more about that here: https://docs.google.com/document/d/1aCE4s5UvVLH7dHuO1OA2m5Sw...). This bullet point's relevance is that I have so few resources to even be able to focus on the game alone right now, let alone any other issues that may pop up.
You may take this as incoherent rambling or mental gymnastics to be able to justify what is typically a predatory business model in gaming. I will be reevaluating as time passes to figure out whether something needs to be changed. I highly doubt Bot Land will be successful enough for me to even be able to make those decisions though.
> doesn't that end up giving your game P2W functionality?
Functional items are supposed to be balanced such that they can be situationally better than other items of the same category, but not outright better. Arguably, being situationally better allows you to be outright better the more situations you come across, but I think that fully exploring the nuances of this would be a much larger conversation when I think that the heart of your questions is around loot boxes. In short: I don't think that even if you could purchase Botcoin directly would the game be pay-to-win.
Finally, one last note that's not the most salient: I never really intended for salvage packs to be convertible into the other items in Bot Land, just cosmetic items. The one monetization point that I've written down for the future is to introduce hardware coupons, that way you can directly purchase functional items. I don't know when this would happen though, if ever.
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There are parts in this post, specifically with the five points I enumerated, whose connection to the original questions and even to my own supporting points may not be clear to a reader. I took time and care to type this, but I'm sure that I could have made things clearer. I don't mind participating in an honest discussion about this or other aspects of the game. I'll likely stream tomorrow (Monday) if you want to ask me in-person (although I can't guarantee that I have the required amount of time to devote to the conversation).
