Earlier quoted context omitted.
Disclaimer: I work for a sister-company. "We" have something like this with event based "model actions" which also support calling out to webservices (both rest and soap). Shameless "competitor plug"; will remove if considered inappropriate: http://www.bettyblocks.com/en edit: App/marketing is being translated as we speak; you guys will be able to figure things out right? ;-)
> edit: App/marketing is being translated as we speak; you guys will be able to figure things out right? ;-) I couldn't find a good demo on your site. Got a direct link?
Please shoot me an email and I'll walk you through it/get you all set up!