Hey, I'm the creator. I'd love to hear any feedback/questions/suggestions you have, but specifically on the security model [1] I implemented, design/ux (my design skills are terrible, thank god for Bootstrap for making it look half decent :) and the marketing/texts (I'm not a native English speaker, so any corrections are much appreciated). If you don't know what multisig/m-of-n means, check out the FAQ: https://www.…
Alice desires to buy asset of V value from Bob with bitcoins. Alice sets up a k1xV value address and requires Bob to set up a k2xV one, and they give up control on those addresses for at most time T. Also, Alice and Bob set up a conditional transfer of this value V to a charity (or destroy it) if both don't agree on retrieving the wallets before time T. That way, if the merchant believes he will be punished (e.g. k2 = 2) he shouldn't engage in fraud. Also the merchant should hold the same faith in customers (by setting e.g. k1 = 1 for new customers, k1 = .5 for old ones).
Thoughts?
Note: As a bonus, the merchant could make his transaction history transparent to try to prove he punishes every fraud, and customers can likewise demonstrate some "proof of transaction" showing either they conducted transactions without issue or punished fraudsters.