Books like this should really offer a money back guarantee. Why? It signals quality and enables speculative purchasing. The quality signal I think is obvious. The speculative purchasing is an incremental sale. Emotionally, I'm not going to purchase this book without a guarantee unless I've decided to commit time to read it. However, with a guarantee I can buy it on the chance that I might read it. It's not logical, I…
Re: Show HN: The Found a Business Book – Interviews with Entrepreneurs
#51It's a book on entrepreneurship. It's only fitting that buying it is an entrepreneurial act (in the economic sense) :D