51–60 of 214 posts
> The designs that you create in Mail Studio are compatible with everything from iOS Mail to Outlook 2007
and
> If you like writing code, you will love Mail Studio’s CSS editor. You get autocomplete, support for CSS variables (custom props) and media queries.
are mutually exclusive.
HTML in email is legacy hell. I wonder if someone wants to create a new MIME-type like text/html+css, and clients who want can implement it. In theory you could have representations of the message like video/mpeg4 and text/plain, and depending on the client capabilities and configuration, the receiver could watch a video or read plain text. The information content of the 2 (or more) don't even have to be the same! Fo…
This is desktop software, why is there a monthly fee? I occasionally want to send “nice looking” emails but get asked by lots of comms people about it. Recommending a monthly fee service is a non starter, but buying some software is pretty easy to decide. “Should I pay once? Or pay forever?” Is there anything in the functionality that takes advantage of SaaS? Other than updates and whatnot? Of course the price/value…
The alternative is to do what older desktop apps did: release a new paid version / upgrade, often with a load of fluff added or a redesign to try and sell that an upgrade is worthwhile to the customers.
This is desktop software, why is there a monthly fee? I occasionally want to send “nice looking” emails but get asked by lots of comms people about it. Recommending a monthly fee service is a non starter, but buying some software is pretty easy to decide. “Should I pay once? Or pay forever?” Is there anything in the functionality that takes advantage of SaaS? Other than updates and whatnot? Of course the price/value…
Very nice, however: > The designs that you create in Mail Studio are compatible with everything from iOS Mail to Outlook 2007 and > If you like writing code, you will love Mail Studio’s CSS editor. You get autocomplete, support for CSS variables (custom props) and media queries. are mutually exclusive.
Might be wrong, though.
Of course tools like this aren’t necessary to work with Bootstrap or create emails, but it has saved me a lot of time which is valuable in itself.
On the other hand: if there is still any living person out there voluntarily displaying HTML mail as such, they probably want to suffer. So, ok.
I won't see any of it anyways. HTML-designed mails go straight to my bin...
MJML deserves a mention. We use it, together with mustache, to let users create their own mailings from some building blocks we offer. Works quite well!
Did MJML add any support for templating engines as part of the rendering process? That didn't seem to be an option when I did the original process so we had a 2 pass solution (MJML -> HTML w/Handlebars -> HTML).
An email user's viewpoint: pretty emails formatted like web pages (e.g., like what GOG.com sends) may provide a sense of accomplishment to the designer, and their employer a warm, fuzzy, Brand-CompliantTM feeling -- but as a user I kind of like emails that are just... messages. With hyperlinks if it's appropriate. Images aren't always a great idea -- lots of clients block them by default. Why not have just text in pa…
But you don't know that.
It's a guess based on your biases and assumptions. This is why it's critically important to measure things when you optimize them. Believing that you should engage with your customers in a way that you like because "they're just like me, so they'll like what I like" is an easy way to kill your messaging dead. Optimization of something like email is a matter of constantly measuring, refining, and measuring again.