I know many non-technical small-scale entrepreneurs who would love to use OSS self-hosted tools to run the basics of their businesses and get away from BigTech. I'm talking little shops, yoga studios, restaurants, recording studios, etc. All they need is basics - email, calendars, maybe some shift management, inventory management, and obviously documents. These people are completely non-technical and I don't know of…
Please give Cloudron ( https://cloudron.io ) a try. We provide a solution that makes it easy to self-host apps. We provide Ghost, Rainloop, Nextcloud, InvoiceNinja, GitLab, Rocket.Chat among other apps. Full list here - https://cloudron.io/store/index.html Disclaimer: I am the co-founder
For instance, I run my own Nextcloud server for 10$/month, the amount of maintenance per month is 0 hours. Nextcloud has already provided a very simple installation setup using snap. It would be cheaper, in the long run, for someone to pay a contractor 300$ to setup a 10$/month droplet on Digital Ocean.
What I'm getting at is you may want to consider per app pricing as a customer is probably interested in a very specific app and thus will price check only for that app.