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Show HN: Listmonk – Fast self-hosted newsletter and mailing list manager

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Re: Show HN: Listmonk – Fast self-hosted newsletter and mailing list manager

#51
post #46

Pretty cool. Does the tool process bounces, complaints, and unsubscribes, e.g. auto removes from future mailings? Have you considered using a hosted platform that uses Amazon SES rather then hosting Sendy or other tools yourself? I own BigMailer and our clients with established SES accounts (high daily rate limits > high limit per sec) see 1m emails go out in a little over 1 hour. I always wonder why people choose to…

listmonk does have unsubscription and blacklisting, although not bounce processing (yet. todo.) listmonk is a replacement for Sendy. You can connect your SES account to it using the SES SMTP interface. Integration with in-house DBs was a top reason for us.

Thanks for the answers.

Try to implement bounce processing soon - an average list decays at 2% per month (3% for B2B lists) so in a few months, the bounce rate can be high enough for mail box providers to start blocking your emails due to attempts to send to large number of invalid email addresses. Especially sensitive issue with your list size and sending volume.

There might be a couple more useful nuggets in this article on email deliverability best practices https://www.bigmailer.io/blog/improve-email-deliverability-b...

Re: Show HN: Listmonk – Fast self-hosted newsletter and mailing list manager

#52

Earlier quoted context omitted.

Actually, cold emails (without permission) aren't spam. What makes an email spam is: 1) misleading subject line 2) misleading message 3) lack of simple (not requiring login or extra steps) unsubscribe link, and a couple other factors. People forget subscribing and hit "Spam", which has an impact on the sender reputation and affects future deliverability for that sender.

That's a very narrow definition of spam that you're only going to hear from spammers (your profile is utterly unsurprising after reading this comment). Unfortunately for you, end-users are going to mark as spam based on their own much more reasonable definition.

It's not my definition, that's how the CAN-SPAM Act of 2003 (applicable to US only) defines spam and most marketers are familiar with since it's been around for 15 years. Of course the laws are different in Europe and Canada.

One of the factors I didn't mention in previous comment is presence of physical mail address.

Not sure what "unfortunately for me" is in reference to - BigMailer isn't a platform for cold emails (there are plenty others that specialize in cold email campaigns) and Amazon SES doesn't give a free pass on the practice either.

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