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> Entering an existing market with nothing new but a sleek, Apple-like UI that makes it eady for the average user has proven to be a business success again and again The competing products also have apps with good UIs. This is a marketing play. It appears to be working, given how many people are convinced it's a new idea.
This is crab in a bucket mentality.
this product added nothing, brought nothing new.
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Sadly, a modern day french door is pretty inefficient. Consumers prefer them because of their looks but they are very far from being an efficient way to keep food cold.
Why are they any less efficient than a single-door fridge? Losses in between the two doors? I don't see why it should be much different. Both types of fridge causes the cold air to "fall out" when you open the door(s). A top-loading chest fridge/freezer is of course most efficient, but don't think many people have those in their kitchens.