Earlier quoted context omitted.
I think because without Reddit every result is an affiliate blog trying to sell the product. Reddit feels like the reviews come from real people.
How to build the next Google: all good results these days are within communities, and Google search has become useless for most of these searches. So don't build a search engine: build a "rotten tomatoes for X" where the sources for each X are "the top N subreddits/communities/editorial-sites/forums for X". For example, supplements: examine.com, reddit /r/supplements /r/nootropics (long tail ones), wikipedia, etc. Th…
https://theoutline.com/post/1399/how-google-ate-celebritynet...