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Anecdotally, I saw noticeable jump in sales to my eBook No Budget Budget: https://leanpub.com/nobudgetbudget when I added an audio book with it. Some people either don't like to read or don't have the time.
Something to consider.
Bought. Nice job, looks really interesting.
Pros: - about half the interviewees are HN regulars - the other half look very interesting as well - nice sample chapter - DRM-free pdf - one good idea can from this can change everything - a thumbs-up from Dan Shipper - supports & encourages a young member of this community - re-confirms that the good/inspriring on HN outweighs the negative Cons: - data inside may be free elsewhere The Pros win. I'm buying it. Thank…
Books like this should really offer a money back guarantee. Why? It signals quality and enables speculative purchasing. The quality signal I think is obvious. The speculative purchasing is an incremental sale. Emotionally, I'm not going to purchase this book without a guarantee unless I've decided to commit time to read it. However, with a guarantee I can buy it on the chance that I might read it. It's not logical, I…
Sure, money back guarantees work for lots of products. The late-night infomercials have proven that. And they work because they influence buying (it's no risk!) but don't cause too many returns in reality. Irrational human behavior.
But for $15, it's a really low investment for most people. If the price were a lot higher (even $40), it might be worth needing to offer a money back guarantee.
Does Starbucks offer money back guarantee on your coffee? If you drink the whole thing and didn't enjoy it, they'll give you a full refund? No. It's not for everything.
Earlier quoted context omitted.
I did all of the interviews!
Were they in person or via email as someone speculated?
Books like this should really offer a money back guarantee. Why? It signals quality and enables speculative purchasing. The quality signal I think is obvious. The speculative purchasing is an incremental sale. Emotionally, I'm not going to purchase this book without a guarantee unless I've decided to commit time to read it. However, with a guarantee I can buy it on the chance that I might read it. It's not logical, I…
Yeah, I don't get the downvotes. I guess this comment goes against the spirit of congratulations and encouragement in the rest of the thread. Sure, money back guarantees work for lots of products. The late-night infomercials have proven that. And they work because they influence buying (it's no risk!) but don't cause too many returns in reality. Irrational human behavior. But for $15, it's a really low investment for…
Its fine if these guys don't like the advice.
And, yes, Starbucks does offer money back guarantees, usually at the rate of "this one's free and so is the next one."
Books like this should really offer a money back guarantee. Why? It signals quality and enables speculative purchasing. The quality signal I think is obvious. The speculative purchasing is an incremental sale. Emotionally, I'm not going to purchase this book without a guarantee unless I've decided to commit time to read it. However, with a guarantee I can buy it on the chance that I might read it. It's not logical, I…
Earlier quoted context omitted.
Were they in person or via email as someone speculated?
The interviews were done using a combination of email and Skype.
I started something similar with www.founders.cc (launches May 1)! I'll definitely be buying this one as well. Looks like a solid list of entrepreneurs.
Hi, Ryan! I saw founders.cc on Twitter a while back. I'm looking forward to buying your book as well! I think you're doing great work.
DMd the email to you earlier.