RSS is a useful interface, but: "Do most people just want direct alerts?" Yes, of course. RSS is beloved but niche. Depends who your target audience is. I personally would want an email, because that's how I get alerts about other things. RSS to me is for long form reading, not notifications I must notice. The answer to any product question like this totally depends on your audience and their normal routines.
https://slack.com/intl/en-gb/help/articles/218688467-Add-RSS...