This could start a trend towards moving away from Kickstarter. So far, the more famous projects that have pursued funding from a similar model without using Kickstarter itself (e.g. Lockitron, App.net) have done so out of necessity – they weren't allowed to use the Kickstarter platform. But if people keep succeeding without being hosted on Kickstarter itself, that 5% fee might look more and more unattractive to peopl…
A lot of our pledging happened from traffic coming directly from Kickstarter. My guess here is that people that come to Kickstarter have an intent to back and they become shoppers. User lands on one cool project, gets excited, browses, which leads to other projects being discovered and potentially backed as well.
At the end of the day, it's a funnel and your project has to be discovered in order for some users to convert to backers. It's also about connecting your project with the right audience. By cutting out Kickstarter you cut out a large portion of users that are more likely to convert, reducing chance of initial social sharing, crazy trends that create press stories, etc. This is why I don't think this is a trend.