Earlier quoted context omitted.
but everyone is using this mindset. on average in an economy, prices are more or less the maximum what a customer might pay. If it is more, it is not bought obviously, and if it is less, it sure will be more sooner or later, because why not. What is preventing water (and e.g. health outside of the US) and schools etc. from getting super expensive is usually that they are not produced and sold as a commodity on a free…
Saying that "prices are more or less the maximum what a customer might pay" is different than saying "I price things based on their value to the customer." Because in tech that might be doable but again, the "value to customer" of something like food is obviously infinitely high because without it you ain't gonna go much far. And there's a reason why generally speaking countries have laws to prevent price gouging aro…
Because the more you get out of it, the more you are willing to pay for it.
Conversely, if it's worth more to you than you are paying for it, why do you care how much the markup is? If it's not worth it to you, don't buy it.