Very nice, great design. I've often considered this an opportunity.. although managing the events to a high standard is a difficult challenge (perhaps consider (carefully) some element of crowd-sourcing?). What I would like to see, is some way to get photos related to a place/event (some of their own websites had none). I might usually get them from google maps (either streetview or images w/ location).. but a differ…
In theory a lot of the places (and events too if they have past versions of the same event) will show photos from Flickr. It matches on the Flickr place ID and pulls in photos mentioning the name in that area. However it does mean that a number of places have no photos, which I'd love to improve upon. Allowing people to add their own photos might be a good improvement.
I'm trying to think of a way of including things like walks; data that is neither a place nor an event, but something to do at a place/in an area. I'm currently listing activities (although they don't match up to every record yet) as general terms, but I'd like to find a way to list more specific activities!
Thanks for the feedback, it's much appreciated :)