Show HN: Email open rates are stupid.

Post by aarlo » Tue, Nov 08, 2011, 7:10 AM UTC

JonLim wrote: post #31

aarlo wrote: post #12

Earlier quoted context omitted.

Lie. If it was read for only a couple seconds, it's effectively a delete.

I would think that can be a wildly inaccurate statistic. Some people may click into the email, scan it within a second or two, and click out. That would count as a delete?

If they "click out" and move onto another message, they'll probably never read your email again. So for the marketer it's the same as a delete (and likely is an actual delete).

If they click on a link inside the message, that shouldn't get counted as a delete.

Feel free to ping me with more questions - aarlo@mirapost.com. Always looking to chat with others in the email world :)

Re: Show HN: Email open rates are stupid.

Re: Show HN: Email open rates are stupid.