Show HN: Fresh baked bread, delivered to your door via SMS

For me, ready-to-eat health foods. However, healthy is subjective in a world where low-fat, high-carbohydrate diets are promoted by the American Heart Association. I'm not paleo, but it's the best litmus test I use for if food is healthy.

I don't want to discount what you guys/gals are doing. I think this is great and don't let my one data point detract from your mission. There are tons of bread lover's out there, unfortunately I'm just not one of them.

I'm excited about this.

I think you'd be better off with a delivery fee instead of rolling it in to the cost. My local wine shop sells fresh baked bread from the local bakery. I go in 2-3 times a week for bread, and they've gotten to know me as a regular. Each loaf is $3 and I'll buy one or two depending on what I'm doing that night.

If I just wanted one loaf, I'd be okay footing the extra $3 for the bread. Walking to the wine shop is pretty freaking annoying, and I think they might resent me for rarely buying cheese/wine.

But if I wanted two loaves, I just can't imagine spending $12.

That's just me. If you take anything away from this post, let it be this: When you come to Boston/Cambridge, get Iggy's bread. Or pick a few North End bakers.

Another thought...maybe go cheap on the bread and build margin into cheese/meats. Call it the Car-cuterie ;)

I love the idea of the service, and the lander is well-designed.

One bug: you forgot to wrap the down arrow in an anchor tag.

Also, would you guys happen to be hiring?

I'm not an employee so I don't speak for Breadbox, but I would imagine they're:

A) Staying lean. A web app means web developers, probably 2-3 (they could probably get by with one right now, or even just a contractor).

B) Making it easy to interface with. You don't need to remember anything, all you need to do is respond when they text you.

SMS is even more efficient than push notifications, since those would require them to build two native apps (if they only build one, they lose a big potential market). Not to mention, you still lose out on customers without smartphones; not as much of a problem these days, but I'm sure they have customers on feature phones.

Also, push notifications can get lost in the shuffle - when one gets a text, though, one typically responds immediately.

SMS is expensive to send, but they may have a way around that, or they just crunched the numbers and save money on SMS over more developers.

(I live in SF)

You should list some of the bakers you get bread from on the site/signup and not just in the app. I'm hesitating signing up because I have no real interest in bread delivery unless it's from certain bakeries that I know are worth the extra effort over buying a loaf of Acme bread or whatever at the local Safeway or corner market. Like Josey Baker and Arizmendi, which I see in the screenshots. And even then it's like well... I don't just want bread, I also want like a bunch of their other products (scones, croissants, etc.). Maybe I'm better served by Postmates/Taskrabbit, but more bread products than just loaves of bread would be awesome albeit more complicated.

Also if you could deliver Tartine bread I would be so all over that in an instant! Especially right out of the oven :) Even though I like to bake and I have two loaves' worth of dough proofing in my kitchen right now.